Ah, Chuck Taylor’s. A staple in every sneakerhead’s wardrobe, these iconic kicks have had a large impact on youth culture since the early 80’s, something that Converse is looking to celebrate with its latest campaign: The Forever Chuck Scene Videos.
Titled “Chucks on Film” and directed by award-winning filmmaker Karim Huu Do, the new video series are a symbolic representation of film stars who have donned the shoes on screen, by focusing on three main areas of cultural influences – namely, the worlds of film, fashion, and L.A. Hip Hop.
Stranger Things’s breakout star Millie Bobby Brown takes on the role of narrator for this video series, adding an element of youth that is synonymous with Converse’s penchant for staying relevant with the times.
“The Chuck Taylor has remained a symbol for underdogs, rebels and teen heroes in classic films,” said Julien Cahn, Chief Marketing Officer at Converse. “By pairing some of the most memorable scenes of the past with rising stars of today, we celebrate Chuck Taylor’s legacy and pay homage to its place within youth culture – both on and off screen.”
Chucks on Film scene will launch on February 14, and will be available for digital consumption through platforms like Instagram Stories and Snapchat.
For more information, visit www.converse.com.sg.
All images taken from Converse.
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