Emma Watson's New Eco-Fashion Instagram Account Is One You Need to Follow

She’s a notable UN ambassador, a Brown University graduate with a degree in English Literature, a resolute advocate of sustainable fashion and, little did we know, she does some acting on the side, too. We jest – and yes, we’re referring to our poster child of feminism, Emma Watson. Now, Emma’s using her influential presence to promote sustainable fashion through her new account on Instagram called The Press Tour.

About to set off on day one of the @beautyandthebeast press tour with Team Watson… Hello Paris! Bonjour! I've started a new Instagram called @the_press_tour so you can follow our journey. I hope you enjoy seeing what goes on behind the scenes. It takes a village! Love, Emma

A post shared by Emma Watson (@emmawatson) on Feb 19, 2017 at 8:05am PST

 
Created to let her fans in on what goes on as she travels around the globe to promote the new Beauty and the Beast film, her account is a documentation of her eco-friendly outfits and offers a peek inside the making of an ensemble. Emma and her stylist Rebecca Corbin-Murray have been activists of sustainable fashion for aeons and have been very vocal about it. Case in point? Every post on The Press Tour’s account features every detail of Emma’s looks, complete with commentary and a verification by Eco-Age.

Sunday was the first ever public screening of @beautyandthebeast! We were so happy to surprise the audience in Paris and say “bonjour” in person, especially as this is the country where it was created and Belle’s place of birth 🇫🇷🌹 Laura Kim and Fernando Garcia, the new Co-Creative Directors of @oscardelarenta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection. The entire look was made in-house at Oscar de la Renta’s NYC atelier ❤ @burberry pumps handmade in Italy with organic silk. Fashion info verified by @ecoage #ecoloves

A post shared by The Press Tour (@the_press_tour) on Feb 21, 2017 at 11:26am PST

 
When she visited Paris last weekend for the first public screening of the film, she went with a sophisticated look from Oscar de la Renta’s Fall/Winter 2017 collection. The combination of the embroidered satin bustier and red floor-grazing silk faille sash sure made for an arresting look. She also made heads turn in a custom Louis Vuitton dress designed by Nicolas Ghesquiere, and has shared other striking outfits featuring apparel from Stella McCartney and Filippa K.

Today was a brilliant day of interviews, press conferences and photoshoots for @beautyandthebeast in France. We snuck out of the junket and onto the roof of the hotel to capture these shots against the beautiful Paris skyline. Custom @louisvuitton dress designed by @nicolasghesquiere. The dress fabric is Newlife recycled polyester, created from used plastic bottles. These are sourced, mechanically processed and spun into yarns in Italy, with a fully traceable supply chain. This saves energy and reduces CO2 emissions compared to creating brand new polyester fibre. The arm band was created in a carbon-neutral mill. Dress validated by @ecoage #ecoloves

A post shared by The Press Tour (@the_press_tour) on Feb 20, 2017 at 2:16pm PST

Bonjour Paris! Coat is from @stellamccartney, the world's first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur. Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics. Jumper is from @filippa_k, a Swedish brand committed to four Rs: reducing, repairing, reusing and recycling. Tee by @boodywear, a brand that produces basics made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Shoes are @goodguysdontwearleather. The brand doesn’t use any animal products in its collections. Fashion info verified by @ecoage #ecoloves

A post shared by The Press Tour (@the_press_tour) on Feb 19, 2017 at 7:45am PST

Merci beaucoup Paris for the wonderful start to the @beautyandthebeast tour! We felt like we were back in the heart of the film. Next stop – London. Did you know in the French version of the film, Cogsworth is called Big Ben? And Philippe is called Philbert?! 🇫🇷🌹 Body by @woronstore, a slow fashion brand that focuses on everyday essentials. Each underwear garment is made from Lenzing Modal® fabric, a fibre made from beech wood sourced from sustainable forestry plantations in Europe. Socks by @boodywear, a brand that produces underwear made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Faux leather jacket and dress by @stellamccartney Boots by @goodguysdontwearleather. The brand doesn't use any animal products in its collections, which are made in Porto, Portugal, helping preserve the traditional shoe making industry of the region. Fashion info verified by @ecoage #ecoloves Concealer by @rmsbeauty which is formulated with raw, food-grade and organic ingredients in their natural state. Red pomegranate cheek and lip stain by @thebodyshop, who campaign to 'Enrich Not Exploit’ by protecting endangered habitats from intensive farming expansion, bronzer by @vitaliberata who have developed a collection of tanning products free from parabens, alcohol and that spray tan smell. Powder by @iliabeauty which is made from organic powdered corn and minerals instead of loose talc. Brown eye pencil by @honest_beauty who champion fair labour and human rights with their Health & Sustainability Standards. Lip balm from @tataharper who formulate and manufacture their natural and organic products from their farm in Vermont. Eyebrow gel by @janeiredale which is certified cruelty-free and eyebrow pencil by @alimapure who make their products in a diverse range of colours to suit all skin tones and offset 100% of their corporate carbon emissions. Beauty product info verified by @contentbeauty

A post shared by The Press Tour (@the_press_tour) on Feb 21, 2017 at 12:54pm PST

 
In her most recent post, Emma also champions green beauty, crediting the natural beauty brands that were used to create her makeup look. Well, it seems the actress has plenty more in store for the weeks ahead. Her new account may have just kicked off two days ago, but it’s already raked in more than 285,000 followers, evidence that her voice is a force to be reckoned with. And if you haven’t left this article in a rush to follow her new account, what’s wrong with you?
All images taken from The Press Tour