You’ve probably seen the poster ads from Apple plastered all over train stations and be surprised to realise that such quality photos are actually taken with the iPhone 7. But of course, these are ads by Apple. Naturally, their photos are taken by photographers who know their stuff and know how to work their way around the different features of the iPhone camera.
With the release of the iPhone 7 and iPhone 7 Plus that boast superior and improved camera features – especially for the Plus with the dual cam – it would be such a waste to not make use of them. For those who are at the forefront of the latest updates from Apple, you would’ve known that earlier this month, the tech giant launched a website dedicated to educate users on how to perfect that Instagram-worthy shot. Just last week, Apple released 4 new videos to the series which are also available on their YouTube channel. The videos are short and simple, each lasting for about 30-50 seconds. While some functions featured are rather intuitive and obvious, some tips like finding contrast when taking a black & white photos proved to be a useful tip.
We decided to test out some tips to see if it works, starting with “How to shoot without a flash”:
To give you some context of the photo, the photo is taken at our office lounge and we identified the NYLON sign as our light source. We had our model sitting on the chair and here’s the end result:
Next, “How to convert a photo to black and white”:
The key here is to find contrast. Work with different angles and lighting if you are thinking of applying a black and white filter over your photo. The filter used here is Noir.
Looking through the series, they even have a “How to shoot a close-up” video. Do we really need to be taught how to shoot a close-up? Turns out shooting a close-up can be quite tricky, especially since the lighting and exposure changes as you get close to the subject, but the camera’s great for capturing the minute details. So we followed the instructions:
Finally, we tried out the the zoom feature with the iPhone 7 Plus:
The zoom feature probably works best when your subject is large and where details are not as important. As you can see, the zoom doesn’t entirely do the flowers justice, and the photo appears to be slightly less sharp.
Overall, these videos might be very ‘uh, i know this stuff’ for long-time Apple users, but if you are a beginner in photography or you have just switched from Android to Apple, these easy-to-follow videos are a great way to familiarise yourself with the camera features and learn how to make your surroundings work for you. Also, with the Apple Store opening at Orchard Road this coming Saturday, take the chance to head there and play around with the iPhone 7 and iPhone 7 Plus if you don’t already own one.
The Apple Store opens this Saturday, 27 May 2017, at 270 Orchard Road from 10:00am to 10:00pm daily. apple.com.sg
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