We all know what a sheet mask can do to benefit a dull, dehydrated complexion. It force-feeds the skin with nutrients, boosting moisture levels in a matter of minutes to restore that radiance – perfect for individuals who live for instant gratification (i.e. all of us). But what happens when your skin’s feeling taut and breakout-prone at the same time? Of course, you can save that sheet mask for another day and jump on board the multi-masking train instead, or you could turn your attention to Skin Inc’s new multi-masking system, Facial In A Flash.
True to its focus on customisation, the brand’s new face masks are designed as two-piece separates for the top and bottom half of your face, so you can mix and match them to create endless- okay fine, nine different combinations depending on your skin concerns. The masks are composed of a unique hydrogel material that’s soaked in plant extracts, precious metals like platinum and gold, as well as Skin Inc’s signature serums.
In this three-mask set, you’ll discover the Lines Be-Gone Rose Gold Mask, a treatment that’s infused with their Vitamin A Serum, and a blend of floral extracts to help plump and invigorate the skin. There’s also the Soothe-n-Purify Black Gold Mask that’s packed with brightening Vitamin C, purifying charcoal, and pure gold to repair and calm sensitive skin. And if you’re looking struggling to get back that glow, reach for the Get Glowin Platinum Mask to give life to your visage.
Sabrina Tan (left) and Son Ye-Jin (right)
We sat down with Skin Inc’s founder, CEO, and ultimate #girlboss Sabrina Tan, as well as Skin Inc’s very first brand evangelist, Korean actress Son Ye-Jin, to gather some tips and tricks to get glowing skin. Having known one another for a few years now, the two ladies felt it was a natural decision to have her on board as the face of the brand. “I believe Sabrina is a very inspiring leader. She’s very passionate about her products and one of the things that I love about the brand is their emphasis on customisation for individual and unique needs,” Son Ye-Jin shares, one of her favourite products being the Facial In A Flash masks.
Sabrina first got the idea for creating these masks when she observed her husband’s shaving routine, picking up on the fact that he had varying concerns at different areas of his face. When asked about her personal mask pairing, Sabrina explains, “I get hives easily. I have very sensitive, eczema-prone skin, so I will use the Soothe-N-Purify Black Gold Mask on the bottom half of my face, and pair it with the Lines Be-Gone Rose Gold Mask on the top half because my skin is ageing too.” Son Ye-Jin, on the other hand, uses the Get Glowin Platinum Mask on top for brightening, and the Soothe-N-Purify Black Gold Mask on the bottom to calm her skin. She said, “When I first used this combination, I was so happy with the results that I distributed the products to my staff and told them to try it out.”
With Son Ye-Jin on board, you’ll be seeing her in future Skin Inc campaigns, but she won’t just be fronting the brand with her gorgeous looks, the actress will also be involved in the innovation process of new products to come, looking to take their customisable concept to new heights. Meanwhile, we’ll be watching this space and waiting here patiently.
Skin Inc Facial In A Flash Series, $17 per pack and $48 for a set of 3 masks. Available now at all Skin Inc stores.
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