If you’re a fan of the Marc Jacobs Daisy perfume, along with its sweet but light floral notes, you’ll love this — an entire collection of dresses, tops, skirts, and even accessories based off the iconic bottle that features a posy of white daisies sitting pretty on top. It’s the 10th anniversary of the fragrance, you see, so they’re celebrating it by making a crossover to the fashion department, and then running wild with daisy prints and daisy embellishments all over the Pre-Fall 17 collection.
Like the scent, the collection is floaty and ultra girly — not a bad thing since it does remind us of innocent times, or at least, an imaginary past where we’re prancing around fields on a bright sunny day under blue skies. That said, Marc Jacobs has decided on a more unconventional look for their campaign, opting to have the pastoral, pastel palette juxtaposed against a grungy, urban setting. And it works. Outside of the cliche of micro flowers on flowy dresses, the style features contrast trims and enough pop-out details to embrace a city slick aesthetic, when matches with the right attire, of course.
The skirt and dress here see the most adorable little daisies in feminine silhouettes, with bows, ruffles and draped sleeves all part of the girly appeal. Pair this with a plain tee, and with daring boots or standout earrings, and that should do the trick. Likewise, the white daisy print tee is a wardrobe staple that lives on whether it’s with a skirt or high-waisted mom jeans. Having the flowery print in full bloom against a coloured background also works — now it looks like an abstract art piece rather than a mere garment based off a perfume.
Then, there are the accessories. These don’t settle for safe — Marc Jacobs’ spring/summer runway certainly wasn’t, and these continue the bold and embellished trend with 3-D details even on a crossbody bag. Of course, there’s also a tote and slides that feature the daisies we all know and love from the now-iconic perfume bottle; in classic shades of white and gold, pair this with an unexpected wardrobe for a fresh take on beauty. Suddenly, your outfit’s smelling good too.
Marc Jacobs Daisy Collection, in stores by mid-June at 01-03A Paragon and Level 1, Branded Boutiques, Takashimaya Department Store. marcjacobs.com
You must be logged in to post a comment.