Kim Kardarshian West is out to break the internet, again, this time with the launch of her beauty line. She dropped the bomb, very casually, by posting three short videos on her Instagram account, revealing the date of launch to be 21 June 2017, followed by a link to the official website in which you can sign up for email announcements. As usual, the aesthetic of the website and the Instagram posts are very Kim-like, with the words in a nude hue against a paler pink-beige background. Her caption leads users to the beauty line’s official Instagram account.
Given that the launch is just next week, it’s surprising that nothing has been revealed yet. But we’re guessing even more nude lipsticks (even though just recently, she collaborated with sister, Kylie Jenner, to come up with four nude lip kits for Kylie Cosmetics), perhaps some poppin highlighters and killer contour kits. But we can’t be sure of anything and we just have to wait and see for more sneak previews to come.
With Kylie’s cosmetic empire, Kendall and Kylie’s clothing line, Khloe’s denim label and now Kim’s beauty line, the Kardashian-Jenner family sure know how to keep the cash register ringing. Anyway, do expect next Wednesday to be a hair-pulling and profanities-cursing day because we’re pretty sure thousands of people will be camping on their laptops and entering the site at any one time. And, hello? Let’s not forget Rihanna’s Fenty Beauty line that is also launching this Fall. Beauty junkies, it would be wise to start saving up.
Header image: @kimkardashian
