These days, it’s pretty much criminal for beauty brands to not have their own in-house stash of holographic makeup, products that take inspiration from the likes of unicorns and mermaids. Yup, the trend’s still running strong. With one collection after another of similar concepts, we thought we’d bored by now but… nah. Our inner magpies can never resist sparkly beauty treats; you guys ought to know that by now.
So when our Instagram beauty-informant @trendmood1 blasted the news on her feed, we jumped at Limecrime’s new Mermaid collection, to be launched later this June. Their Hi-Lite palettes serve up some pretty blinding highlights, and the while the whimsical-goth brand already has two solid ones in their bag, they’ve specially curated three new shades for this one huge mermaid collection. Lime Crime has very kindly provided swatches and images up on their website — which is great — and so far the colours look pretty impressive. There are three iridescent shades that remind you of sea princesses: lavender, ivory and sea foam blue-green. They’re all sparkly and bursting with pigment, and when come packaged in a bright teal cardboard with mermaid motifs, you can be sure this one palette is going be the one to look out for in the coming days.
And to perfectly complement the mermaid palette, they’ll be launching three new matching metallic Velvetines, because true mermaids aren’t about the matte life. Only sparkle overload. We have out eye on Siren, a sunset peach colour with a gold shift, which we presume is a hue that’s not going to look too unconventional as an everyday lip. Then there’s Seashell Bra, a true iridescent lilac; and Mermaid’s Grotto, a baby blue with gold glitter flecks. Use the Mermaid Hi-Lite on the cheeks and eyes, and then pile on the metallic goodness on the lips.
One true mermaid, coming right up.
Lime Crime Mermaid collection will launch June 25 on limecrime.com. International shipping is available.
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