Does anyone even still remember the classic “once you go black, you never go back” phrase? Anyone…? Perhaps not, since everyone’s busy indulging and drowning themselves in the new black, i.e. the very unabashed Millennial Pink. Trust us when we say we’re gonna scream if you’re one of those who haven’t heard of that two new ultra-basic words, because like our once favourite colour black, Gretchen Weiners’ golden “fetch” is now old news.
This, my friend, is a classic example of the Millennial Pink.
Well, not all of the all-time-favourite classic Mean Girls is obsolete. Tina Fey’s stroke of scriptwriting genius has rather accurately predicted the colour of choice — which is why for the longest time, we only wore pink on Wednesdays. Well, not anymore, because fast forward thirteen years (feeling old yet?), everyone’s wearing pink every. other. day. The Millennial Pink isn’t one specific shade of pink; where would the fun be in that anyway — but instead, a range of hues from peach to rose. It’s that romantically punchy colour that’s plastered all over your minimalist friend’s IG account. Still unsure? A quick search of “Stylenanda Pink Hotel” on Google should help quell your curiosity.
And now that we’ve finally had a quick lesson on that vital piece of knowledge of what the Millennial Pink is, we’re jumping straight into pink kicks, the one item that sneaker brands keep launching, every other day, to have us wrapped round their pinkies (hur hur). Sad but true.
Vans x Opening Ceremony “Oh Sooo Suede” pack in Powder Pink
US$100, available here.
How is this not love at first sight? Well, technically we’ve fallen in love quite a bit for the past half a year, but this… is our one true sneak, for this week at least. Covered in a premium suede leather upper with matching soles and laces, the new-and-improved Vans OG Authentic LX welcomes wearers back into the world of monochrome with a beautiful, soft-to-the-touch, candy pink rendition of an all-time classic.
adidas UltraBOOST X in Trace Pink
US$180, available here.
Now, we’ve seen Primeknits in a multitude of colours; from the classic whites and blacks to the more adventurous pops of turquoise and blue. Don’t get us wrong when we say we have to play favourites this time — those that we’ve mentioned are still cute, but what is cuter is the new UltraBOOST X that comes in a radiant shade of salmon pink. The entire Primeknit upper is interspersed with specks of red on an otherwise peachy pink base, with matching pastel pink laces to boot.
Nike Internationalist in Prism Pink
£84.99, available here.
Granted that the Internationalist isn’t always a first-picked silhouette, amid other sleeker options from the same brand. But hey, if it’s anything, we’re calling it the Millennial Pink effect — where things just look better when clad in that one hue. Even a potato. (Do not question us on this.) And that’s exactly what the Prism Pink sneak did: with an two-toned-pink upper and the winning detail of a metallic “heel bracelet”, Nike’s once again served up another pair of lust-worthy pair of kicks.
adidas Originals Turbular Viral 2 in Icey Pink
US$130, available here.
When it comes to a minimalistic and modern outlook, you can place your bets on this Turbular Viral 2 that first of all, comes in a flattering shade of an in-between baby pink and peach hue. Peer closely, and you’d notice a subtle imprint of three triangles — a quirky twist from the classic adidas three stripes. To top all off, a simple all-white EVA sole that creates a sporty look to suit your athleisure aesthetic.
adidas Stan Smith CF in Rose Pink
US$90, available here.
Pretty sure there’s hardly a need for an explanation for this pair — one look at it and you know we’re sold. There’s just something about modernity and nostalgia coming together, to create a lean, pink, fighting machine of a sneaker. If you have haven’t already gotten acquainted with each other — say hi to the adidas Stan Smith CF in Rose Pink, where the entire sneaker’s upper is draped in luxurious pastel pink nuback with a cork-coloured heel tab. The Stan Smith’s all-white sole remains, so not all of the original Stan’s features are replaced. Plus, no one ever said no to a good ol’ pair of velcro shoes, well, at least not your primary school self. (And we all know how nostalgia makes for a pretty darn charming marketing technique.)
PUMA Suede Platform in Pink Tint
US$108, available here.
We can’t decide if we prefer pop-singer Rihanna, or Women’s Creative Director of PUMA Rihanna. Well, either way, she nailed both professions; and we salute PUMA for making that right move which propelled the brand back into the category of “sneaker brands to look out for”. PUMA’s suede platform (see, once again, suede) is a smart rework of the brand’s cult-favourite Creeper. This one comes in a gorgeous tint of dusty rose, with an accent satin stripe at the side to provide a contrast in texture, as well as a more polished look that might perhaps earn you a pass from heels.
adidas NMD R1 in Vapour Pink
US$130, available here.
Shame on you if you, for a single moment, ever thought that we’d leave this insanely popular silhouette out — alongside the colourway that drove the Internet nuts. Now the NMDs are nothing new to sneakerheads, but for some reason they remain both lust-worthy and newsworthy with every new rendition. We don’t have many words when it comes to this one particular pink colourway; a pastel pink upper with grey heel tabs that looks part adorable and part sophisticated. As predicted, the model did sell out in a finger snap (and is still OOS, last we checked), so you might want to consider sneaker reseller stores for a better chance at copping yourself a pair.
You must be logged in to post a comment.