When it comes to taking risks in the beauty industry, you’ll find Urban Decay at the forefront of the game. A harbinger to heaps of makeup trends (and even skincare, now that they’ve launched their line), the beauty brand has showered our collections with a decent amount of holographic goodness, irreverent offerings, and peachy hues that align with our current obsessions. Now it’s time to get acquainted with their newest product: the Troublemaker Mascara.
A few days ago, Urban Decay’s co-founder Wendy Zomnir took to Instagram and posted an image of herself holding what seems to be a colourful, holographic tube of mascara. Though she hasn’t dropped any extra deets on the product apart from its name and approximate launch date, this never-before-seen mascara is already stirring up some buzz on the Internet. Everyone’s starting to take a few guesses, so we’ll just jump on the assumption train as well while we’re at it. Since she appears to be at the beach, we have an inkling this one’s gonna be a waterproof mascara, and judging by her Twiggy-esque lashes in the picture, it’s relatively safe to expect a formula that’s going to add major volume, much like a few of our current faves.
While the shade of the mascara probably isn’t gonna be holographic (sorry about the misleading title) unlike what the tube suggests, there are several coloured mascaras in the market you may wanna play with at the moment. Until then, let’s wait patiently for more news on the Troublemaker Mascara.
Main image: @urbandecaycosmetics
