Yeap, another Kylie venture is coming soon but it’s not in the field of makeup. Recently, Jenner and her sister, Kendall, received backlash for selling vintage T-shirts with their faces and initials superimposed on top of iconic musicians like Jim Morrison, Pink Floyd, Metallica and Led Zeppelin, as part of their latest Kendall + Kylie collection, and we just can’t fathom how they even thought about doing that. While all of that went in the wrong direction, Jenner’s upcoming collaboration with Melbourne-based eyewear brand Quay Australia looks right in every way.
Quay Australia has garnered a steady following over the past few years, thanks to their notoriously cool sunnies. Their quality lenses come with 100% UV protection and an affordable price tag, a smart move that caters to more consumers. Add some Kylie attitude to the already Insta-worthy shades, and we’re pretty sure they will be sold out as soon as it launches. They sure know the key (no pun intended) to selling out those sunnies, huh?
The capsule collection consists of 4 different styles of sunglasses, dubbed as the “King of all Collections”. Well, we all know what a boss she is to actually call herself King Kylie, because why be Queen when you can be King? But to call it the King of all collections just sounds like an overstatement. However, you can expect bold and statement-making silhouettes which include oversized shields, retro cat eyes, sporty aviators and angular geometric frames. Of course, mirrored lenses are part of the collection’s offerings and taking into consideration the colours available for the 4 distinct styles, there are a total of 11 striking options to choose from. The price point will also remain affordable, ranging from US$75 – US$80, and they are limited-editions.
Speaking of the collection, Quay states that they’ve “found the perfect collaborator in Kylie. Her social media influence is unparalleled and she is known for her dynamic style and edge that her followers want to emulate.”
Looking at the campaign shots, the sunglasses do look futuristic with a tinge of 70s and early 2000s vibe. And that pixie cut wig she effortlessly pulled off? Damn, gurl!
Quay x Kylie Collection, US$75 – US$80, available at quayaustralia.com from 11 July 2017.
Header image: Quay Australia
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