When René Lacoste emerged from the grass court at the West Side Tennis Club in Forest Hills, New York, as a mixed doubles winner in the September of 1926, the world quickly took notice. But not because of his extraordinary sporting feats. Everyone already knew he was the world’s best player.
It was because the 22-year old star was wearing a polo shirt, an uncommon sight at tennis grounds back then, where “tennis whites” – slacks and long-sleeve shirts, were the de facto attire. Fast-forward seven years and the Frenchman started Lacoste. The rest as they say is history.
Today, Lacoste is one of the world’s most iconic brands, known for its timeless designs, clean aesthetics, and crocodile logo. Nothing exudes those qualities better than the L.12.12 polo shirt – a hallmark piece of the modern Lacoste brand. And now, that same elegance will make its way to the French clothing company’s latest footwear for women.
Constructed from premium uppers and lining, with a breathable Ortholite insole and a thick rubber outsole, the L.12.12 sneakers are part of Lacoste’s Spring/Summer women’s collection for 2017, and pays tribute to the company’s classic polo shirt by borrowing its most intrinsic elements.
And boy, do they look good. There’s that sporty vibe you’d associate with Lacoste’s tennis roots, while the sneakers, in Napa leather, are bona fide street-worthy. It also doesn’t hurt that the L.12.12 sneakers comes in white, black, and pink colourways as well.
Whatever the case may be; there’s no denying that Lacoste has had a huge impact on the fashion industry, and the L.12.12 sneakers are proof of that. If you want to score them, they’re currently retailing for $199 and are available right now at all Lacoste stores.
For more information, visit www.lacoste.com.
All images taken from Lacoste.
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