Previously on Discovering Green Beauty (just roll with it), we browsed the aisles of our nearby drugstores, Watsons and Guardian. They’re unlikely homes to a great number of natural beauty brands, but it goes to show that local webstores aren’t the only way to get your natural beauty fix. Today, we’re taking on Sephora both in-store and online to unearth the brands that are thriving in the realm of green beauty, so keep a lookout for them the next time you’re strolling or scrolling through the beauty Mecca.
Alima Pure
A brand that crafts its cosmetics from pure, mineral pigments, Alima Pure uses minimal ingredients for maximum impact. You won’t find any synthetic dyes, chemicals, preservatives, or potential irritants in their formulas, which is probably why our reigning queen of sustainable beauty, Emma Watson is taken with the brand. She favours their eyeshadows and brow pencil, but their hydrating longwear foundations are also star products from the lineup.
Burt’s Bees
Burt’s Bees sources their ingredients carefully to bring us nourishing formulas, most of which are made for those with sensitive skin (unless you’re allergic to beeswax, of course). By now, we’re sure you’ve gotten acquainted with this brand. Even if you don’t use their skincare or bodycare products, chances are, you’ve used at least one of their lip balms in your life. And did you know they have a BB cream in the line too? Something we’ll be looking into, for sure.
Edible Beauty
Now, we know the team over at Edible Beauty pledged that their products are safe enough to ingest, but we wouldn’t suggest doing so, not with the price tags they come with. It’s an ethos we respect, though. This Australian brand believes in therapeutic, luxurious, and safe skincare, so it’s brilliant that their formulas contain edible ingredients. An ethical and cruelty-free approach also aligns with Edible Beauty’s morals; skincare is packaged in recyclable glass made in Switzerland and products are never tested on animals.
Estelle & Thild
If you’ve never stopped to consider products from Estelle & Thild, now’s a good time to do so. This Swedish skincare brand uses only pure, bio-active ingredients in its products, combining potent ingredients to target specific skin concerns. Their product line doesn’t just cater to the your face, they’ve got some bodycare products in the mix to care for you from head to toe. Even better, all of their formulas are free from pesticides and toxic residues, so yes, they’ve been certified organic by Ecocert.
Herbivore Botanicals
The good folks behind Herbivore Botanicals are actually a husband and wife duo who pretty much created this natural beauty brand from their kitchen in Seattle. Every ingredient that’s used in their formulas is there for a therapeutic benefit, which is why their products always contain a concentrated amount of actives. Likewise, these formulas are never tested on animals, and they’re also an Emma Watson fave – she still wears their Coco Rose Lip Tint in the shade Coral. We hear their Lapis Oil Balancing Azulene-Infused Facial Oil does wonders to balance out acne-prone skin, too.
Ilia Beauty
Back in 2011, Ilia Beauty launched 6 Tinted Lip Conditioners that generated a frenzy in the green beauty community. The shade Arabian Knights, in particular, became the most buzzworthy makeup item in the sphere, thanks to its gorgeous deep berry hue and comfortable texture that strikes a unique balance between lip balm and lipstick. Now, the brand has branched out their makeup line and is gradually making their way into skincare, so we can’t wait for more nourishing products to come our way. (Also, I didn’t wanna mention Emma Watson again, but… she loves their Multi-Stick too.)
Intelligent Nutrients
The next three brands we’re going to talk about are centred on haircare, so stay with us if you’re still awake (congrats!). Similar to a few of the aforementioned brands, Intelligent Nutrients makes products that feature clean ingredients, believing that “if it’s good enough to go on your body, it should be good enough to go into your mouth.” The brand combines nature and science, utilising a revolutionary process to extract compounds from plants and cultivate them in the purest lab conditions. And since they pride themselves on being thorough, they’ve even got an extensive glossary of ingredients on their site for all to browse.
John Masters Organics
We wish Sephora would bring in this brand’s skincare line as well, but we’ve got some solid hair styling offerings here, and that’s good enough for now. If you’re looking to get texturised beach waves in a spritz, give the Sea Mist a go. It’s one that’s highly raved about and perfect to use in our climate. Personally, I’m a fan of their Sculpting Clay and sulfate-free shampoos. Aaand guess who’s a fan of this natural brand as well? Pretty easy guess – Emma Watson, of course.
Rahua
This brand refers to its products as an “insurance for your hair,” and it’s easy to see how they acquired such a high level of confidence. Sourcing its ingredients right from the Amazon, their products made with all natural, vegan, certified-organic ingredients, free from parabens and sulfates. It’s bestselling shampoo called Rahua Shampoo is formulated with none other than the Omega 9-packed rahua nut oil. It’ll leave your hair silky soft and your soul at absolute ease. The brand has branched out into bodycare items as well, and surely they’ll smell incredible too.
