Back in 2012, YSL Beauty changed the lip colour game with this sleek rectangle of black and gold:
The Rouge Pur Couture Vernis À Lèvres was branded as a “glossy stain”, and 5 years ago, that was pretty groundbreaking – we know it might be hard to see that now in 2017, when beauty has evolved by so much. What’s impressive is this is still a product that’s relevant today, and YSL Beauty has managed to keep it as such a well-loved formula.
If you need an introduction, why it’s still getting so much love even after half a decade is because this stuff does. Not. Budge. When you slick it on it’s a gloss, but not the kind strands of hair get stuck in. Over the day, the shininess fades away, but evenly – so what’s left behind on your lips is a pretty stain.
Over the years, new versions joined the Vernis À Lèvres family: the Pop Water, shades of neon with a more translucent finish; and the Vinyl Cream, with a consistency closer to a creamy lipstick but with very high shine.
And from this July, there’s going to be plenty that is new indeed: 5 new shades joining the classic Vernis À Lèvres range, 4 new shades each for the Pop Water and Vinyl Cream:
New shades of the Vernis À Lèvres classic, from left to right: 46 Rouge Fusain, 47 Carmin Tag, 48 Orange Graffiti, 49 Fuchsia Filtre, 50 Encre Nude.
New shades of the Vernis À Lèvres Pop Water, from left to right: 217 Red Spray, 218 Orange Mist, 219 Fuchsia Drops, 220 Nude Steam.
New shades of the Vernis À Lèvres Vinyl Cream, from left to right: 413 Bourgogne Alternatif, 414 Rave Orange, 415 Fuchsia Beats, 416 Psychedelic Chili.
And perhaps most excitingly, something completely new – the Vernis À Lèvres Colour Amplifier, which comes in 3 shades.
The Vernis À Lèvres Colour Amplifier, from left to right: 53 Yellow Amplifier, 52 Blue Amplifier, 51 Magenta Amplifier.
Blue, yellow, magenta: yup, these are indeed primary colours that don’t look like they belong in your regular lip colour stash. You might have guessed it already: they’re actually meant to be worn as top coats. Blue darkens any colour worn below, yellow brightens, while the magenta (our personal favourite) adds a flattering plum hue.
This is spot on for the whole colour-altering lip product trend, and an investment in these Amplifiers means that you won’t have to buy a whole new lip colour each time you want something juuuuust a bit different from what you already own.
Okay, we know that’s not happening, and we’re all going to continue collecting more and more iterations of the same kind of nude or pink. Still, always say yes to a new Vernis À Lèvres, especially these three primary colours.
YSL Beauty Rouge Pur Couture Vernis À Lèvres, $51. New shades available from July 2017. yslbeauty.com/en-sg
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