Ah, Rome, the Eternal City. Birthplace of modern civilisation and home to some of history’s most iconic architectural masterpieces like the Colosseum and St. Peter’s Basilica; a city that still holds much of the ancient while being a modern-day art, design and fashion authority.
It’s quite something to watch Bella Hadid make her way down the famed Spanish Steps (and quite something else to see the Spanish Steps free of tourist crowds for once), as Bulgari celebrated the launch of the new Goldea, The Roman Night fragrance, of which Hadid is the face.
Chosen to embody this Roman brand’s notion of a queen of the night, an enchantress that stalks through the dim streets and hops across rooftops, Hadid sure looks the part.
As a perfume based on florals like jasmine and tuberose, and surrounded by the heady notes of black peony, patchouli and vetiver, the Goldea, The Roman Night scent is as mysterious as this elusive goddess of the night.
The Bulgari Goldea, The Roman Night olfactory pyramid is made up of top notes of mulberry and black peony; a heart of night blooming jasmine and tuberose absolute; and a base of black musk, patchouli heart and vetiver. These combine to make a musky floral scent that is subtly intoxicating.
The campaign video tells the tale of Hadid as Bulgari’s Roman goddess, who escapes the dreariness of a sleepy concert to lose herself in nighttime Rome and all its golden magic, drawn by the hypnotic scent of the Goldea, The Roman Night perfume. Watch it for yourself on bulgari.com.
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