10 years ago, if you asked a dude what they thought of personal grooming or skincare, they would most likely greet you with a puzzled stare. Of course, that situation is laughable these days. Men’s grooming trends have evolved greatly in the past few years, and it goes without saying that companies are taking advantage.
Case in point: Kiehl’s has just launched a new grooming solutions line of crafted men’s grooming products, with a range of items designed to meet a man’s unique needs.
For instance, the newly launched range consists of matte finish Texturising Clay (50g/$43), which as its name suggests, texturises hair with the shiny gleam of a matte finish, while there’s also the Clean Styling Gel (150ml/$38) – a product that’s ideal for men who prefer a more natural look.
Anyway, it’s all about the ingredients over here.
True to the Kiehl’s way of sourcing ingredients from all around the world, this new line comprises of two unique ingredients: Pracaxi Oil and Moroccan Lava Clay; the latter of which is only found in the Texturising Clay.
But what’s so special about these two ingredients?
Well, pracaxi oil is extracted from the seeds of the Pentaclethra Macroloba tree in the Amazon rainforest, with a high concentration of saturated fatty acids making it great for the hair. As for Moroccan Lava Clay, it’s been used throughout history to remove oil and other impurities, so you’ll be using something tried and tested here.
Whatever the case may be; the game has been changed for men when it comes to grooming products, and Kiehl’s has definitely jumped into the lead with its newly launched range.
The Texturizing Clay and Clean Styling Gel will be sold at all Kiehl’s stores island-wide. For more information, visit www.kiehls.com.sg.
Images: Kiehl’s
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