Out with the old and in with the new. That’s usually how things work, right? Well, that rule doesn’t seem to apply to the world of photography. Earlier this year, a series of video clips were teased by Japanese film camera brand, Yashica, which stopped production back in 2003 as a result of the digital photography craze.
Titled “The Silence of Story”, the released video clips are an ethereal compilation of fuzzy frames and dreamy landscapes, with Yashica prompting people to look forward to a “Coming Chapter”, which appeared to suggest new products.
And following the reappearances of other old school camera brands, a comeback seemed imminent – Polaroid for instance recently launched a revamped version of its 1977 OneStep Classic, so there was hope for Yashica too.
Turns out, the iconic camera brand is back in business, with the launch of brand new clip-on lenses for smartphones.
Comprising of a 110° 4K HD wide angle lens and a 15X macro lens, the company’s new 2-in-1 lenses promise to “eliminate dark corners and blurry edges” with an aspheric lens design, while its HD optical glass is able to produce “crisp and colourful” images, which could just be perfect for hardcore IG addicts.
However, the real draw is that Yashica’s new clip-ons are compatible with any smartphone, so there won’t be any of that whole Apple versus Android nonsense here. We’re just hoping that they aren’t the full extent of the company’s manufacturing renaissance. Brand new cameras would be pretty swell too.
If you’re interested in copping these new clip-ons, they’re currently retailing at the rather reasonable price of HK$368 (approximately $63) and are available via www.yashica.com.
For more information and updates on future Yashica products, visit www.yashica.com.
Images: Yashica
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