Earlier this August, Yashica released a series of vague trailers, teasing shutterbugs with the promise of new products before unveiling clip-on smartphone lenses. Needless to say, plenty of fans were disappointed, especially those hoping for a new camera from the iconic brand.
Thankfully, all that hype wasn’t for nothing. The company has once again teased yet another cryptic trailer, this time revealing the launch of a brand new camera. Titled “The Prologue”, the video is frustratingly scarce in terms of information, with only two messages to really take note of.
The first message comes in the form of the tagline: “Expect the Unexpected: The Unprecedented Camera by YASHICA”, with the second message a lot more significant, simply stating: “October 2017, Kickstarter”.
So there are a few things we know. One, the new camera will definitely come from crowdfunding (which is a little iffy if you ask us, even though Yashica is an established brand). Two, the word “unprecedented” suggests something completely different and crazy to the other options available in the market.
The question is: what is considered “unprecedented”? Will we see a digital/film hybrid like Fujifilm’s Instax SQ10 or will Yashica go down the mirrorless route? Only time will tell, but one thing’s for sure: we’re seeing a renaissance of once-defunct camera brands, and Yashica’s latest camera could once again propel it amongst the big boys.
Till that happens, stick with us for more updates.
For more information, visit www.yashica.com.
Images: Yashica
You must be logged in to post a comment.