Believe it or not, the fashion industry is actually terrible for the environment. Blame things like pesticides, toxic dyes, and discarded clothing, but there’s a whole lot more evil to fashion than picking out the wrong outfit. Thankfully, not every company is part of the eco-threat.
One good example is MUJI. The Japanese retail brand, which is known for dishing out plain and simple products that are aesthetically-pleasing, yet functional enough to satisfy your basic needs, has just unveiled a brand new flannel clothing collection that’s all about environmental sustainability.
From flannel shirts to sneakers, each material used in the new collection is procured from ecologically sustainable sources; for instance, wool is gathered from sheep that have not undergone mulesing – a painful process where strips of skin are removed from the buttocks of sheep.
Also, only the best materials are used in the manufacturing process; the long staple cotton used for the apparel is handpicked straight from the fields of Xinjiang, China. The result? Softer and smoother shirts, with stronger fibre that has better resistance to damage compared to machine-harvested cotton.
But more than just pure sustainability, there are also plenty of stylish choices for shoppers to choose from. With checkered shirts, stand collar shirts, tunics, button down shirts, and even dresses, it’s flannel heaven with MUJI’s latest apparel collection.
Highlights from the collection:
Sneaker-heads will also be pleased to know that MUJI has spread the flannel love to its organic cotton walk support sneakers – slip-on kicks that comprise of cotton-based, water repellant fabric, making them resistant against rain and unwanted substances like dirt or dust.
Combine everything together, and you’ve got what the fashion industry is crying out for: stylish clothing that doesn’t harm the environment. Is there really anything else can you ask for? Well, perhaps except sweet discounts, to which MUJI is offering 10% off its entire footwear collection and its Men’s and Ladies’ Flannel Garment Series till October 4. Now that is what we call a great deal.
Shop online: www.muji.com.sg/store/.
Images: MUJI
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