Since we did this piece on cleansing sticks almost a year ago, this cleansing format has become a bit more commonplace. While they used to belong mostly exclusively within the domain of K-beauty brands, the trend has caught on in other parts of the world, and now even Western brands like Origins and Urban Decay (with their oil-based version) releasing their own take on the cleansing stick.
Let’s never forget who started it all, though: the su:m37° Miracle Rose Cleansing Stick, the OG cult cleansing stick that all the K-Beauty insiders were touting. It really took off after it was featured on South Korea’s most popular beauty variety show, Get It Beauty, and went on to cause long waiting lists of people clamouring to get their hands on this constantly sold-out product.
What exactly is so good about it, though? It’s lauded mostly for its gentleness on the skin: with 92% natural ingredients such as handpicked rose petals for light exfoliation and fermented damask rose extract, and a pH level of 5, which is mild on the skin. It foams only lightly, and the formula is hypoallergenic – so those with sensitive skin can safely use it too.
And now, with the entrance of su:m37° into TANGS this year, the Miracle Rose Cleansing Stick will soon no longer have to be an out-of-reach product that you can only get in Seoul, or through third-party online retailers. Yes, it’s coming to local su:m37° counters next month!
Also coming in October: the Bright Award Bubble-De Mask Black, which is the deeper-cleansing version of the very popular Bright Award Bubble-De Mask, using bamboo charcoal, black quinoa and black tea to really get into the pores.
This luxury K-Beauty brand actually has quite a few other cult products in its selection – see what else to try here.
su:m37° Miracle Rose Cleansing Stick, $38; Bright Award Bubble-De Mask Black, $67. Available at su:m37° counters at TANGS at Tang Plaza and TANGS VivoCity from October 2017. sum37.com.sg
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