Don’t you just love the world of makeup? Last week, we got on board the hype train of Fenty Beauty, and that’s not going away any time soon, judging from all the raving by beauty bloggers and regular people alike. This week though, we’re seeing two particularly exciting makeup announcements, both coincidentally eye palettes actually, based on that whole 90s nostalgia thing. Yeah, again. The skeptical part of us can’t help but roll our eyes at these obvious marketing ploys, and yet our inner kid’s jumping in excitement — it helps that we feel genuine excitement from the two brands involved though.
If you haven’t already seen them on your Instagram feed, Lime Crime takes on Polly Pocket with their latest eyeshadow palettes, while Storybook Cosmetics, an indie label we love for their whimsical collections, just announced a Charlie and The Chocolate Factory palette, based on one of Roald Dahl’s most well-loved children books. Here’s a quick sneak peek before we delve right into them:
First up, Lime Crime. Unabashedly targeted at the millennial crowd, we’ve got Lime Crime’s Pocket Candy Palettes that, straight-up, look exactly like one of those Polly Pocket cases we used to carry around, complete with the bright glossy plastic and huge bow on top. The packaging’s definitely on point, and it’s literally small enough to stick into your back pocket. See — they even come with that plastic wrap and cardboard backing we all can’t wait to tear off!
You won’t stand to lose anything inside though (R.I.P our missing tiny Pollys) because the interior of the case comes packed with a mirror and five supershadow shades. We’re told that these are full-sized versions so you won’t sadly hit pan in just a week, while they’re formulated with high-end pigments that give us a buttery texture with maximum payoffs.
As for the shade range, we’re privy to three different styles — Pink Lemonade, Sugar Plum and Bubblegum — though each set has shades meant to go well with each other, even if they go more pastel or poppy than we’re used to. Even the individual eyeshadow shades sound yummy; Sugar Plum sees Candied Plum, a pink-purple shimmer and Fairy Floss, a lavender/turquoise iridescent shade, that complements the rest of the brown-pink palette. Bubblegum’s more soft pastel, with a bright blue in the middle, while Pink Lemonade sees more warm neutral shades. Thankfully, the brand gives us some makeup references too.
Each Lime Crime Pocket Candy Palette goes for US$34, or you can get a trio straightaway at US$90. No word yet on when exactly they’re dropping, but we’re getting a cryptic “coming soon” on their official website.
As for the Storybook Cosmetics launch, their latest update on Instagram tells us they’re about to launch today, 2pm (CST), which means 3am Singapore time. Unlike Lime Crime’s slew of references though, we’ve only got swatches and shades for this one, but that’s exciting enough.
The ‘first look’ post that features the brand’s Charlie and The Chocolate Factory palette dates back to August this year, where they unveiled the 12 colours in the palette: Charlie Buckett, Snozzberries, Augustus Gloop, Mike Teavee, Willy Wonka, Oompa-Loompa, Fizzy Lifting Drink, Veruca Salt, Everlasting Gobstopper, Violet Beauregarde, Wonka Bar, and Golden Ticket. How’s that for a fantastical journey into the behemoth lair of Mr. Willy Wonka — the names alone are kooky enough to match his flair.
Of course, the entire palette is made to look like a book cover, and we also see the whimsical artwork of Quentin Blake all over the packaging, a name you probably know from picking up an actual book back in the day. If you look at the text, you might recognise the famous line by Mr. Wonka, the one he says while greeting each golden ticket holder: “tremendous things are in store for you.”
They also went with what they’re calling a muted watercolor palette “to really compliment the original artwork in the Charlie and the Chocolate Factory books”, says the team. If you’re wondering, this limited edition piece is an officially licensed product, so no copyright laws are flouted here. Owning one must feel like scoring a golden ticket, and luckily, this time, it’s not luck-based at all.
Snatch up your own Storybook Cosmetics Charlie and the Chocolate Factory palette at US$55 on storybookcosmetics.com.
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