Benefit Recalls Their Bestselling Brow Gel

Benefit’s popular Gimme Brow Eyebrow Gel has just been pulled from shelves. It’s time to look at other alternatives, and meanwhile check out our list of cult products for every brow need (and yes, Benefit’s Gimme Brow was then included too).


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The silver lining is that you can get a full refund of the product by returning it to your original place of purchase. According to a statement released on their website, they’re “initiating a voluntary recall…after discovering that recent batches of the product did not meet our stringent quality standards”. The product is described as risk-free if applied on the brows, but might cause eye irritation if it comes into contact with the eyes.

Benefit

Well… we could’ve told you that too but it sounds like Benefit’s simply looking out for you and your brow needs. Good to know that one of our favourite beauty brands cares.
In mimicking the look of real hair for fuller brows the Gimme Brow Eyebrow Gel received stellar reviews online. Customers were gushing over the Gel’s natural-looking coverage and ability to hold brows in place. We’ve always relied on Benefit for good ol’ brow styling, trusting that they know what’s best for our brows and we’re singing the same tune here.

Products to wow your brows

Even without the Gimme Brow Eyebrow Gel, we can still shape and style our brows with the Brow Zings Eyebrow Shaping Kit ($56) or Soft & Natural Brows Kit ($60). Both kits come with everything you need to sculpt, shape, and fill your brows. The Foolproof Brow Powder ($42) is another favourite in transforming sparse brows to full brows, giving you a natural eyebrow look.

Recreating natural brows with Foolproof Brow Powder

All Gimme Brow formulas have since been removed from authorised retailers.
You can read the full statement here.
Images: Nordstrom, Benefit Cosmetics
Header Image: Benefit Cosmetics