After dropping several teasers, we finally got a good look at the first item from Gigi Hadid’s collaboration with cosmetics giant, Maybelline. And just like every other exclusive partnership that came before this one, Gigi’s Jetsetter Palette for the brand is selling out at lightning speed – as a matter of fact, it sold out in the U.K. within 24 hours, and there’s already a waiting list for it. We can’t even find the product on Ulta’s webstore anymore!
Needless to say, this collaboration has stirred up one of the most intense internet frenzies we’ve seen in a while. We can totally see why, though. Tailored for girls who are constantly hitting the road, this convenient item combines all of Gigi’s jetsetting staples, which means a sampling of wearable eyeshadows, concealer, blush stripes, bronzer, highlighter, a lip balm, as well as a tiny tube of mascara all packed into a sleek, streamlined shape that’s clad in an on-trend millennial pink.
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She’s not stopping at just one palette, of course. According to the supermodel, the collaboration took an entire year in the incubation, so we can expect to see an array of eyeshadows, pencils and lippies following the palette’s release. Thanks to Maybelline’s recent post in Instagram, we can all look forward to more eyeshadows on Ulta.com come 22 October. No news on whether the exclusive collection will be hitting local shores just yet, but one thing’s for sure: we’re absolutely ready for more products. So rest assured, we’ll be keeping our ear to the ground and our eyes on Maybelline’s channels for any updates.
