Like 7-Eleven’s slurpees, instant whipped potatoes, and ready-made meals, this new cosmetic line would have made our lives so much easier (and enjoyable). Except…our Singapore 7-Eleven stores won’t be carrying 7-Eleven’s new makeup collection.
There are times when you’re out and you definitely need an affordable beauty product to save you. What if it poured and your supposedly waterproof mascara’s dripping down your face? You don’t want to splurge on that cult-favourite mascara: you just want an easy fix for a couple of bucks.
That’s when 7-Eleven’s new Simply Me Beauty collection would come in handy.
Created with millennials in mind, the collection is targeted to the woman always on the go. There will be an assortment of 40 items, with each item priced between USD3 to USD5. From the images, it looks like there’s everything from BB Cream to Dramatic Faux Lashes. The range even includes wipes, nail polish remover, and concealers – just in case there’s an emergency beauty situation you need to handle immediately.
While the shades and colours seem limited and may struggle to suit women of all skin tones (it ain’t no Fenty), we have to admit that it’s quite decent at its affordable prices. The collection’s already started rolling out to some 7-Eleven stores in the US, and will soon be available exclusively at all their 7-Eleven stores. We reached out to 7-Eleven Singapore’s PR team and they said: “We currently have no plans to bring in the makeup collection to Singapore”.
Well, we’ll keep you updated on any news from our local 7-Eleven stores and meanwhile, you can always try the drugstore brands that’s on their shelves – slightly pricier but still just as convenient.
Images: 7-Eleven
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