Is it stereotypical to say men are more brand-loyal when it comes to clothing than women? We aren’t just plucking our assertion from thin air. Because of the disproportionately larger number of male-oriented fashion brands in the market, men are more likely to stick to a labels that have sizes which fit them. We definitely know men who, when they find a shirt or pair of pants which fit them, are willing to buy the same piece in every colour for convenience. In Singapore especially, it can become very easy to define a man’s style by the brands they shop from, which impedes them from sartorially channelling their personality. Instead of travelling far and wide to source for brands which cater to a more universal body-shape sensibility, we’ve looked inward at our favourite Singaporean menswear brands across the spectrum of visual taste, some of which you may have already been shopping but completely didn’t know were designed locally!
Pedro
Multi Coloured Runners USD83, Leather Plain Toe Mocassins USD83, Buckle Slingbag USD99 from Pedro
A little known fact about Pedro is that it’s owned by Charles and Keith Group, who in 2011 became 20% acquired by fashion mega-corporation LVMH. Just walk into either stores and you’ll know why they’ve caught the eye of such a huge player in the international market. Pedro is for men who don’t like to fuss too much with the prescribed gender dress code yet are keen enough to notice details which keep their style looking updated today. Think Bally or Tods or Ferragamo, but at a price point that everyone can get on board with.
Depression
Ambush Oversized Tee $199, Dark Place Long Pants $279, Zipper Pants Denim $299 from Depression
Depression is the perfect response to the cliché that Singapore is no place for aspiring fashion designers. Not only are Kenny Lim and Andrew Loh Singaporean designers, they’re Singaporean designers who’ve featured at Berlin Fashion Week consistently for several seasons and running. Think Gareth Pugh meets Rick Owens, Depression features several “volumes” of monochromatic structural pieces which defy the normalities of conventional dressing.
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Minimalist dressing isn’t just about throwing on a white shirt and a pair grey pants — it’s about a using muted tones and silhouettes to balance the wearer’s strong personality, an execution The Authority perfects with their clothes. It never steers too avant-garde, yet proposes just the right amount of unexpected to make you treasure your jacket or cropped denim even more. Their online stores features lookbook-based photography, inducing a sense of fleeting serenity.
Benjamin Barker
Nope, we’re not talking about the demon barber of Fleet Street here. Benjamin Barker, an Australian-born Singapore-based menswear label features an entire wardrobe of classic prints and colour, taking men from the workplace to the brunch space. We love their Tokyo fits which are modelled after the body type of many Singaporean men, contouring us in all the right places.
Fujio Club Pink $89.90, Ryuichi Check Blue $89.90, SS Oxford Blue $89.90 from Benjamin Barker
Perhaps better described as a lifestyle, Benjamin Barker features B Men, a casual line, several cafes such as The Assembly Ground and B Burger, as well as a chain of consignment shops B Store featuring a line-up of impressive international brands to complement their main clothing line. We’ve located some of these brands on our favourite shopping site ZALORA which we’ve a 15% off discount code for (as usual, check the code down below!)
Timex Exped Ranger Tan Natural Dial $148, Herschel Retreat Backpack $139, OBEY Big Boy Web Belt $29 from Zalora
Quote NYLONSG15 when you hit checkout on zalora.sg to get 15% off* your purchases, from now till 31 December 2017.
*Only 1 Promo Code may be used at a time, valid for one use per customer only, and does not apply for certain excluded brands. Other T&Cs apply.
TERMS & CONDITIONS
- Promotion period is from 1 September to 31 December 2017.
- Only one Promo Code may be used at a time.
- The Promo Code may be used on www.zalora.sg only and must be entered upon checkout to be effective.
- The Promo Code is valid for one use per customer only.
- The Promo Code does not apply for certain excluded brands as set out at www.zalora.sg/faq-non-sale/.
- The Terms of Service set out at www.zalora.sg/terms-of-
service/Â shall apply to all uses of the Promo Code. - ZALORA reserves the right to amend these terms and conditions or to cancel the Promo Code at any time.
Header image: andLarry
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