Once upon a time, global cosmetics brand Max Factor wasn’t always so global – and that’s why we’re super pleased that the same brand that shaped the iconic looks of Hollywood stars will be making their Singapore debut this November.
Max Factor will be debuting a new range of products that lets us stay flawless under swelteringly humid conditions, and of course, we’ll want to use anything that Marilyn Monroe once swore by. For the modern busy woman, you can now rejoice because Max Factor gives you everyday fuss-free glamour. Bringing us back to the days of classic beauty, Max’s products are easy to apply and gives our everyday make-up routine a touch of glamour.
Who is Max Factor and why should we care?
Originally hailing from Russia, founder Max Factor’s humble journey started with his own hair and beauty goods shop in the town of Ryzan, where he sold handmade rouges, creams, fragrances, and wigs. Taking things into his own hands, Max went on to create the first make-up used for film more than a hundred years ago – and along his way, became the make-up artists of many iconic Hollywood stars, like Marilyn Monroe, Bette Davis, and Judy Garland. He’s also the inventor of many first beauty products – yes, that means products like the first commercially available foundation, the first concealer stick off-shelves, and the first wand mascara.
Since then, Max Factor’s rich history brings Hollywood glamour to not only actresses, but to the everyday woman. Now that Max Factor is in Singapore, we can try their products to stay flawlessly matte!
Right Side: With Face Finity 3-in-1 Foundation in ‘Beige’ and Velvet Matte Lipstick in ‘Love’; Left Side: No Make-Up.
Face Finity 3-in-1 Foundation
The new range includes highlights like the Face Finity 3-in-1 Foundation and Velvet Matte Lipstick Collection. The foundation has a lightweight consistency but you just know it’ll be able to withstand heat while providing long-lasting matte coverage.
With a blend of primer, concealer and SPF 20 foundation, this beauty product makes your morning make-up routine that much quicker, giving you that extra 5 minutes of snooze time. The foundation comes in 10 wearable shades that are specially curated for Asian skin tones, ranging from Light Ivory to Caramel.
Colour Elixir Matte Lipstick Collection
The Colour Elixir Matte Lipstick Collection has gorgeous shades of reds, corals and nudes, including a red lipstick called Desire where just one swipe will give you that desired pigmented shade of deep red. Max Factor claims that while most matte lipsticks give you that flaky need-to-lick-your-lips feeling, Max Factor’s are creamy with a velvety soft feel.
We also created a GIF to show you how Max Factor’s Face Finity 3-in-1 Foundation and Colour Elixir Lipstick lets you look your best effortlessly!
What do we think?
Well, the foundation certainly provides good coverage – you can see freckles and blemishes transforming into a flawless, matte surface when blended. It’s also especially effective around the undereye area, if you need to combat dark eye circles and any redness. The lipsticks are very pigmented, and come in wearable shades that can carry you from day to night.
Available at http://www.watsons.com.sg/Maxfactor and selected Watsons stores in Singapore now! Visit Max Factor Singapore Facebook page for more info!
Images: Max Factor, Cosmetics and Skin
Header Image: Max Factor Singapore
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