Gucci’s sense of humour has landed itself to becoming one of the most lusted after luxury labels today. From customisable suits and sneakers to strategic collaborations with artists like Dapper Dan and Gucci Ghost, it’s no wonder there’s something for everyone to take away from it. One of the highlights from its recent Cruise 2018 and SS18 shows was its reclaiming of counterfeit culture by engraving really cheesy off-brand titles like “Guccy” and “Guccify” onto its apparel, almost acknowledging how important the brand is to streetwear culture and using its ubiquity as the aesthetic inspiration for the collection.
Now, you can also buy into that subversion of luxury with the launch of several exclusive Gucci Cruise 2018 pieces at all Dover Street Markets around the world.
Gucci Cruise 2018 x DSM Men’s
Trying to dissect a Gucci collection piece by piece is like trying to categorise clothing in a vintage store. There’s knits there’s embroidery there’s crazy prints, but somehow all the pieces seem to cohere in this oddly manic manner. We love Alessandro Michele, creative director of the house’s fearless flamboyance that’ve emboldened even the most masculine souls, both in the celebrity sphere as well as people in real life.
Gucci Cruise 2018 x DSM Women’s
Notice how there’s barely a distinction between the men’s and women’s collections? Be it a brilliant marketing tactic or sheer lack of concern for gender differentiation, we’re certainly going to mix and match our favourite Gucci pieces and clash prints or wear full suits — either option still ends up in a rainbow explosion, but that’s kind of the whole point!
The Gucci Cruise 2018 x DSM collection is available at Dover Street Market London, Ginza, Tokyo, New York City, Singapore and IT Beijing from today, with each design sold in limited quantity.
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