Destroying immune systems, tearing apart families, and ruining lives, AIDS is one devastating disease. Thankfully, things are getting better. The numbers of victims are dwindling, and more people are getting help, with organisations like (RED) working tirelessly to raise funds. And financially, Apple has been a big, big help in the fight.
The tech giant today announced via a press release a record year of donations, with over $30 million raised for the Global Fund. To put that into perspective for you, Apple has provided the equivalent of about 144 million days of ARV medication – a vital medicine that prevents the transmission of HIV from mothers to unborn babies.
Of course, you can contribute to the cause too. The App Store will execute its first-ever Today tab takeover, while partnering with developers like King. The King partnership is especially intriguing, as fans can download games like Candy Crush Saga, Candy Crush Jelly Saga, and Candy Crush Soda Saga, with all proceeds going to the global fund.
And starting on World AIDS Day, every Apple Pay transaction made at a retail location, online or in-app, a $1 donation will go through to (RED), with 20 (PRODUCT) RED items for customers to choose from.
“Apple’s commitment to the AIDS fight is unparalleled. It’s not just the staggering $160 million raised for the Global Fund that has impacted many millions of lives, it’s their ability to bring heat, awareness, energy and eyeballs to keep this issue front and center,” said Deb Dugan, CEO, (RED).
“Their unwavering support cannot be underestimated, and we thank every Apple employee for helping (RED) reach the milestone of half a billion dollars delivered to help end this disease.”
For more information, visit apple.com.
Images: Apple
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