Sia Partners With M.A.C. To Release Her Very Own Lipstick As Part Of The #VivaGlam Campaign

How ironic is it that someone who never shows their face manages to front a makeup campaign?
But we aren’t just talking about the anonymous stranger on the street; we are talking about one of pop music’s most coveted singer-songwriter, Sia, who has teamed up with M.A.C. Cosmetics to come up with her own makeup collection as part of their #VivaGlam campaign. Okay, maybe calling the collaboration a collection might be a bit much since there’s only one product – a single Viva Glam Sia Warm, Vivid Red Matte lipstick. The pop singer has always been a staunch supporter for animal rights and is also a vegan, but it looks like she’s also trying to do her part in helping support AIDs.

The #VivaGlam campaign is part of M.A.C.’s initiative to support those affected by HIV/AIDS, and all the proceeds sold from the products released as part of the campaign will go to M.A.C.’s AIDs fund. You can now contribute back to society whilst getting some new additions to your makeup stash – everyone’s happy! Sia now joins a galaxy of other stars who have had their turn fronting the campaign, including Lady Gaga, Rihanna, Mary J Blige, and Elton John. Oh, and these products are classic limited edition pieces, which means that you only get one chance to add them to your collection. Even if you probably won’t wear it (or at all), you might want to get one just for the packaging.

The M.A.C. x Sia in Viva Glam

The warm cranberry red lipstick comes in a matte finish, and its a shade that’s often spotted on Sia. Even though you can’t really see most of her features because of her wig, her mouth is the only part of her face left uncovered, which means that playing around with makeup mostly consists of changing lipstick colours. We aren’t complaining though – the red lippie is perfect for daily wear, and the classic black bullet is emblazoned with Sia’s name for an edgy feel worthy of the pop singer’s eccentric vibes.
The Viva Glam Sia Warm, Vivid Red Matte, $36, will be available at maccosmetics.com and in stores on 25 January 2018.