Anastasia Beverly Hills just announced the release of its first ever powder bronzers over the weekend and now, the brand has revealed photos and swatches of its latest eyeshadow palette, Soft Glam. The brand has experienced hits (Modern Renaissance Palette) and misses (Subculture Palette) with their eyeshadow palettes in the past but we’re hoping that this palette hits it out of the ballpark because it just looks amazing!
The palette features warmer tones with shades of pink that come together to create a rosy colour palette that is just perfect for Spring. ABH’s president, Claudia Soare, explained on Instagram that she made this palette for her mum, Anastasia Soare, whom enjoys neutrals. The palette also allows you to create bright yet natural bridal beauty looks – ideal for makeup artists to have on hand.
Unfortunately, the early reveal was not ABH’s initial plan. Photos of the palette were leaked on Instastories by Kicks, a Swedish make up chain, akin to Sephora. Claudia Soare, who goes by @norvina1 on social media, took to twitter to call out the culprits and expressed her frustration at the unauthorised leak.
https://twitter.com/norvina1/status/953008658870226944?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.bustle.com%2Fp%2Fanastasia-beverly-hills-new-palette-just-leaked-while-its-gorgeous-the-leak-is-totally-not-cool-7913243
https://twitter.com/norvina1/status/953008913795883008
Fans were quick to comfort Soare by expressing their excitement for the palette and reassured her that the palette looked gorgeous. We have to say, we totally agree with them! Nothing hits the spot better than a few pink tones, if you ask us.
I’m really excited! I always love your eyeshadow palettes, so sorry that you weren’t the one to reveal it but none the less CANT WAIT 😍
— Rain Daisy (@raindaisyy_) January 15, 2018
Soare treated fans to swatches on Snapchat, giving them a closer look at the amazing shades in the Soft Glam palette.
https://twitter.com/norvina1/status/953026833133355008?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.bustle.com%2Fp%2Fanastasia-beverly-hills-new-palette-just-leaked-while-its-gorgeous-the-leak-is-totally-not-cool-7913243
It is a bittersweet moment for ABH – the teasers and surprise reveal of the palette that were already pre-planned had been compromised by the leak but fans are still rallying behind the brand and eagerly looking forward to its release. The good news is that we don’t have to wait too long! According to ABH’s Instagram post, the palette would be available this March so keep your eyes peeled for more information on the specific launch date.
For more information, visit Anastasia Beverly Hills.
Images: Anastasia Beverly Hills
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