Just when we thought we could’ve held up our splurge-money for two more weeks before the Uniqlo U SS18 collection launches, Uniqlo just announced yesterday that they’re launching a capsule collection of whimsical dots and freeform flowers that we couldn’t help but sift through. The high-street brand’s no stranger to collaborations — the one with London superstar JW Anderson for SS18 being our most anticipated — but it’s always nice when they team up with off-radar partners, reinvigorating our passion for seasonal staples.
Marimekko is a Finnish design house which holds a similar design ideal to Uniqlo’s: create easy-to-wear clothing that still has a strong personality. Maija Louekari, who helms this collaboration as print designer for Marimekko, has created an entirely new print just for the occasion. Inspired by the shapes and colour of earthly structures, Louekari births an extensive range of dresses, blouses, t-shirts, trousers, bags and sneakers that encapsulate the femininity and protectiveness of the mother nature.
First Row: W’s Marimekko Graphic Short Sleeve Dress $29.90: Second Row: W’s Marimekko Graphic Sleeveless Dress $59.90, W’s Marimekko Sleeveless Blouse $39.90, Third Row: W’s Marimekko Graphic T-shirt $19.90, Fourth Row: Marimekko Tote Bag $29.90, Fifth Row: W’s Marimekko Wide Cropped Pants $49.90, Marimekko Tote Bag $29.90, W’s Marimekko Canvas Sneakers $29.90
We’re especially drawn to the multicolour maxi-dress painted in pops of blues, pinks and oranges, which’ll go perfectly with the black-and-white dotted tote to match its sneaker compadre. To pre-plan your favourite looks, check out the full collection here. The Marimekko x Uniqlo collection launches in stores across Singapore and online on 30 March 2018, available only for a limited time.
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