Calling all Little Monsters! The Queen of Pop just dropped her latest beauty line, HAUS Laboratories, and it’s safe to say that we’re all going Gaga over it! (Ha, pun intended)
Stefani Joanne Angelina Germanotta, otherwise most famously known as Lady Gaga, has come a long way since her days as a singer and songwriter where she rose to prominence with her singles “Just Dance” and “Poker Face”, that have made waves on countless of music charts back in 2009.
A few years later, she then ventured into acting with a few gigs on American Horror Story: Hotel, and her most recent role in the film A Star Is Born — where she was eventually nominated for the Academy Award for Best Actress. So what comes after building a career around music and acting you might ask? Like a few other well-known artists (say, Riri), it seems that the future is makeup.
She was first inspired by her mother’s makeup routine — whom she used to watch when she was young before she started experimenting with makeup. Following her footsteps, Lady Gaga was motivated to create a version of herself that truly defined her own identity — makeup was part of the process, in the exploration and expression of the bold and boundary-breaking artist we know today. So, it’s fitting that she’s now turning this vision into reality, with her own beauty line, HAUS Laboratories.
“This isn’t just makeup. It’s a battle. A battle for your life. And I hope this makeup inspires you as much as makeup did when I fell in love with it and it helped me discover myself. I love you. We want you to love yourself ❤️” — LADY GAGA
https://www.instagram.com/p/Bzv0WacFnDq/
HAUS Laboratories is centred around the idea of finding a sense of inner and outer beauty through the power of makeup, by supporting and advocating a community that breeds self-acceptance — we absolutely love the fact that the brand boasts a brand identity that’s socially relevant and crucial to our society.
The launch of HAUS Laboratories is said to come with 6 spanking-new collections — which includes the HAUS of Rose B*tch, HAUS of Goddess, HAUS of Metalhead, HAUS of Rockstar, HAUS of Chained Ballerina and HAUS of Dynasty.
Here’s a peek of a few of the new collections:
HAUS of Dynasty Collection
https://www.instagram.com/p/Bzy5_2eFfeP/
HAUS of Goddess Collection
https://www.instagram.com/p/Bz1peBGlNwK/
HAUS of Chained Ballerina
https://www.instagram.com/p/Bz32wg4FO1S/
HAUS of Rockstar Collection
https://www.instagram.com/p/Bz5vn0fFxiU/
HAUS of Metalhead Collection
https://www.instagram.com/p/Bz6HL77FVt9/
HAUS of Rose B*tch Collection
https://www.instagram.com/p/Bz62OxmFFmJ/
WHAT’S IN EACH COLLECTION
One of the few other million new reasons to splurge: each of the new HAUS Laboratories collections ($72.05 each) comes with a Rip Lip Liner, Le Riot Lip Gloss, and most importantly, their highly pigmented Glam Attack All-Over Liquid Shimmer Powder that can be worn on your lids and your lips — remember, versatility is key. With the release of these three products, expect 6 shade families for each range to add to your beauty arsenal.
Another noteworthy point to add — each HAUS collection is said to be vegan and cruelty-free, and will come HAUS-ed in a reusable (and edgy) clutch that goes in line with the brand’s apparent punk aesthetic.
Pre-order for the HAUS Laboratories collection launches today, 15 July at 12AM PT/3AM ET on their website and exclusively on Amazon. So if you’re just as excited to try out Lady Gaga’s highly anticipated line, we suggest you get your orders in stat before it’s all snatched up.
HAUS Laboratories will be available from 15 July on their website and on Amazon.
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