In the words of Michael Bluth: “Her?” Who knew, the word “influencer” is still a buzzword in this oversaturated marketing landscape, but we’re not hating! Roll your eyes all you want, but we bet there’s a part that wishes you’d be half as glamorous, and 100% as good at an Instagram aesthetic as your social media-savvy friend — and that’s the real tea. It’s a tough life; there are no off-days to be had, but these people make it look easy. This is the girl, or guy, who owns their effortless style, the vlogger whose travel videos you’re saving for your own wanderlust goals, and the person who nails their photos, thanks to the dedicated efforts of IG boyfriends/husbands out there (we salute you).
1. DIOR SADDLE BAG M0446 BLACK, $3,300
Available at Dior.
Believe it or not, this iconic Dior Saddle Bag has proven to be the rite of passage in attaining the whole influencer status. Slip on a pair of bike shorts, retro glasses and you’re well on your way to being the next influencer, or should we say, “KOL”.
2. GUCCI OPHIDIA GG PLAQUE LEATHER CARDHOLDER, US$274
Available at matchesfashion.com.
Since Alessandro Michele took over as Creative Director of Gucci, you know what every influencer wants…? That’s right — anything from Gucci. Here’s a “smallish” item if you’re looking for something very Gucci and fairly affordable.
3. CHANEL EVENING BAG, $28,920
Available at CHANEL boutiques.
This evening bag was first seen on the Cruise 2019/20 runway, where Virginie Viard, the Artistic Director of fashion, referenced the brand’s storied history with travel. This hard case crafted from resin and diamanté, with a silver-tone metal chain strap was one of the stand-out pieces that CHANEL die-hard fans (who can afford it, of course) will collect. We have a few influencers in mind.
4. OFF-WHITE BLACK BINDER CLIP BAG, $1,585
Available at Off-White boutiques and online.
It’s the bag every influencer has, had, or is about to get. This streetwear staple is hard to miss on your Instagram feed, with the brand’s classic white diagonal print across the front and their iconic yellow industrial shoulder strap.
5. SAINT LAURENT KATE CHAIN WALLET MONOGRAM, $2,340
Available at Saint Laurent boutiques.
We’d expect everything classy and luxe from Saint Laurent, and their Christmas capsule collection’s no exception. The Kate Chain Wallet, with a flap that neatly aligned with the bag, is already a lowkey stunner — so its new finish in metallized embossed python leather pushes this into standout beauty. Your friend will love you forever.
6. HUGO REVERSED PERSONALISED SWEATSHIRT, $199 [GIVEAWAY]
Available at the HUGO ION store from 1 December.
HUGO is bringing back their iconic personalised reversed sweatshirt! The text can be customised up to 7 letters including spacing, so you can spell your loved ones’ name, and then sneakily put your own name on the reverse. Not creepy at all. Perfect Christmas gift, we say!
7. NIKE CORE SWOOSH CYCLE SHORTS, $59
Available at JD Sports.
ICYWW about the stream of girls sporting these unconventional bike shorts on your ‘gram’s feed, here’s what you’ve been missing out. With the ‘90s trend hitting an all-time high, these bike shorts have been a crowd favourite in recent months (models have been strutting down the stage in them, not to mention other A-listers like Kim Kardashian West who’ve been spotted in them all season long). Nevertheless, it’s been generating lots of hoo-ha and if you’re willing to try out this chic, sporty look out, consider this pair your go-to for your new starter pack.
8. THE ORDINARY CO EARRINGS, $59 [GIVEAWAY]
Available at theordinary.co.
Fashion jewellery that is both contemporary and minimalist… that’s The Ordinary Co. These everyday pieces are a good balance of quality with value that your girl friends would appreciate as part of their #OOTD.
9. LUXEMONO KIKO DATE BAG IN FLAMINGO, $81.90
Available at luxemono.com.
Favoured by the likes of your favourite local street style influencers, the admiration for Luxemono’s Kiko Date Bag is in full swing. With a full mock croc exterior, gold hardware and a satin interior lining, it certainly packs a sartorial OTT punch. Whether they come in the colour seafoam or flamingo pink, this mock croc handbag has an undeniable pull on us.
10. SWATCH ULTRAFUSHIA, $99 [GIVEAWAY]
Available at Swatch stores and online.
Which influencer friend doesn’t have a colour-coordinated IG feed? For those who like to flaunt (non-existent) paddle pop skies and sweet bubblegum tones, this Swatch timepiece will make the perfect gift. With its gradient pink strap and sunset-like dial, your friend won’t even need to spend 5 hours editing her picture! So yes, the gift of time — in as many ways possible.
11. COMO DÉCOR MAJE VANITY MIRROR, $189 [GIVEAWAY]
Available at comodecor.com.
This table top mirror has a gorgeous coated iron frame that is available in a black or gold finish, and measures 50cm across. It’s heavy, it’s quality, it’s Instagrammable.
12. CHARLES & KEITH GLITTER BOOTIE, $129.90 [GIVEAWAY]
Available at Charles & Keith stores and online.
For the girl who’s always looking to be the best dressed in any room. If that describes your friend, then this stylish bootie, capped with a subdued touch of glitter, will nail any festive or countdown outfit.
13. SENREVE MINI MAESTRA, USD695
Available at senreve.com.
Whether it’s Sonia Chew or Aarika Lee — even Aimee Song — you might have spotted this structured bag on their social feeds, so yes, consider it Instagram-approved. What goes beyond the captions though is that this minimalist San Francisco-based brand is inspired by everyday function; luxe pebbled Italian leather aside, the Mini easily fits an 10.5” tablet, has plenty of inner pockets, and can be worn as a tote, crossbody or backpack.
14. CANON POWERSHOT G7 X MARK III, $999
Available at Amazon and Canon.
Ah, the Canon G7X: no YouTube video description is complete without a mention of this cult camera. It’s the camera all vloggers want, and the camera that makes people want to be vloggers. With 4K video recording, 4.2x optical zoom and a 20.1-megapixel lens, this compact camera has everything a professional needs.
15. RAZER SEIREN EMOTE, $238.90 [GIVEAWAY]
Available at razer.com.
If you’re happy and you know it show a smiley face. Razer’s latest vlogging gadget is what the brand calls, “the world’s first USB microphone that uses emoticons to interact with your audience”. Emoticons trigger on the 8-bit LED display, according to whatever you’ve customised on the Streamer Companion App — so skies the limit; just refrain from rude gestures cos that’s just mean. And unnecessary.
16. HUAWEI NOVA 5T IN MIDSUMMER PURPLE, $598 [GIVEAWAY]
Available at Huawei’s official store on lazada.sg.
An influencer needs a hell of a lot of cameras… and this one has five: the AI Quad rear camera includes a 48MP main lens, 16MP super wide angle lens, a 2MP depth assist lens, and another 2MP macro lens. The front selfie camera is a whopping 32MP so you can be on your best full display! Capture everything… every outfit and every pore… there’s no such thing as over sharing.
17. INSTA360 ONE X, $610
Available at Insta360.
Tired of always being the person behind all those “candid” videos or pictures for that friend of yours who’s been engrossed with updating her feed? We feel you. For a fuss-free solution, enter Insta360’s ONE X camera. With this lightweight cam, you’ll finally get to enjoy days without having to go through the whole Instagram-boyfriend sitch.
For items with the ‘GIVEAWAY’ labels, we’re giving them away in our massive holiday gift guide contests — head over to our Facebook and Instagram pages daily to take part.
More of NYLON’s Holiday Gift Guides, coming soon — stay tuned! Click here to see our full list of gift guides.
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