Hermès is often accredited for being the mothership of all that it means to be bourgeoisie. From its legacy, ethos, and needless to say — the prices, one might expect the brand to evoke an air of exclusivity embraced only by the well-heeled who can afford to shop without checking price tags.
But what is often overlooked are the humanist values and humour foundational to the brand’s building blocks. While the label hasn’t explicitly announced its membership on the sustainability bandwagon, it’s only because non-disposability has always been its core motto. Sure, Hermès means serious business, but it is clear from their offerings that they wouldn’t mind a laugh or two either.
Expectedly not one to jump on disposable trends, what you can take away as reason to buy into the label is this — its products are tooled to outlast the passing fad while being ragingly fashionable itself.
Now let’s get on with the main topic at hand i.e. what to buy. You need only spend seconds browsing the colourful offerings of the Objects SS20 collection to discern the label’s ability to be heavily self-referential, but never vulgar or tasteless.
Familiar silhouettes are reworked in adjusted measurements, whimsical add-ons, and vibrant detailing. Especially notable is the curiously humorous Birkin 35 Cargo Bag in Goeland Canvas with Swift Calfskin — get this, it comes with its own cupholder.
Emblems associated with known pieces of the label are likewise transcribed and re-represented across new accessories. Look out for the H-venting detail recognisable from the Evelyne, and scarf prints on bracelets when you head in stores. Their delicious colours make for a must-have on hungry wrists.
When it comes to homeware, the Perimetre porcelain vases’ presence in any home, would make guests perceive an elevated and studied level of living that’s aspirational and yet within reach for the sophisticated shopper.
Nadège Vanhee-Cybulski, Hermès womenswear designer, herself once said that classism should serve as a modern way of seeing life. Perhaps this collection is an iteration of that answer.
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