The biggest S-word on everyone lips lately seems to be Sustainability. But what it means when it comes to our shopping splurges often takes a misdirection — it’s not about putting a complete stop on spending on clothes, but to encourage consumers to be smarter and more informed of how and where a garment is made, as well as its impact on the environment in the process.
All of this probably explains the resurgence of the fabric Cleopatra, Jacqueline Kennedy, and Audrey Hepburn have been known to favour — linen, catapulting back to the forefront. Currently cool, but always cooling, the soft breathable textile is naturally derived from the highly sustainable flax plant which requires minimal irrigation, and is valued for their comfort and freshness in hot humid weather, on top of its notable durability. All this means is that linen clothes are not only ideal for Singapore’s wet-or-hot climate but also reflects the environmentally conscious sentiment of society today.
For SS20, everyone’s trusted retailer for anything and everything well-made that we can incorporate into our homes, wardrobes and more — Muji, will be launching an extensive range of linen apparels bridging our sartorial cravings with our desire to do our part to save nature. The entire range is constructed in French linen sourced from Normandy, France or in organic linen from Xinjiang, China for selected exclusive pieces, through a carefully selected and easily traceable supply production process.
Reputed in the yesteryears as simply ideal holiday wear when lounging at a beach in the summer breeze far away, this Muji SS20 Linen collection offers a revision of that notion and has provided new styling suggestions to incorporate the stylish pieces into our everyday!
Muji SS20 Linen Collection — Men’s
For the gents, there are must-have wardrobe essentials intelligently designed in silhouettes that promise comfort — lightweight shirt designs perfect for smart-casual settings, and elastic waist bottoms to reduce stress on the waist when worn from work to play. The linen used for these well-crafted, tastefully-coloured pieces will additionally be more supple after each wash, so you should check them out if you’re looking for a keeper. Practical must-haves include the Men’s French Linen Jacket and Men’s French Linen Washed Stand Collar Shirt that comes in an instantly flattering fit for most — perfect for those who are taking baby steps to up the ante of everyday dressing!
Check out the Muji SS20 Men’s linen Collection in-stores islandwide now.
Muji SS20 Linen Collection — Women’s
For the ladies, lustrous linen sweaters and cardigans reworked in Muji’s French linen are effortlessly elegant and comfortable to the touch. The naturally glossy texture of the fabric also comes with UV protection properties, great if you are someone who avoids the sun’s glare at all costs. Discerning shoppers will note the stretchy yarn knitted in the sleeve openings and hemline meant to prevent the pieces from stretching in a machine wash. Other highlights include the Women’s French Linen Washed Stand Collar Dress and the Women’s French Linen Coat that will make your dreams to wear layering in tropical Singapore a breeze.
Check out the Muji SS20 Women’s and women’s accessories linen Collection in-stores islandwide now.
Muji SS20 Linen Collection — Kids
Young families can look forward to looking like a Pinterest-perfect adorable family this March when the cutest blouses and dresses in French linen will be available for you to dress the little ones.
The Muji SS20 kids linen Collection will be available in selected Muji stores this coming mid-march.
The MUJI SS20 LINEN COLLECTION IS AVAILABLE NOW in all Muji stores islandwide, with an extended Linen range launching this coming end-march.
the Muji Women’s and Men’s French Linen Coat are only available in selected Muji stores.
