Jennie of BLACKPINK who’s had many speculating of a potential collab with Gentle Monster since her thinly-veiled subliminal IG post last year has confirmed it all with a series of luxury eyewear, and a new campaign with the much-loved Korean label.
Shot by Hugo Comte in a campaign entitled JENTLE HOME, the collection explores Jennie’s sentimental tendencies and longing to grasp onto the innocence of youth and dreams most of us have become accustomed to forget.
The hauntingly entrancing campaign stars the world-renowned K-pop star lounging in various picturesque shots of an aesthetically perfect home donning the 1996 ($368), DAISY ($368) and other comparatively lust-worthy sunglasses and accessories from this latest collection.
Additionally, Gentle Monster will also be hosting a dollhouse-replica of JENTLE HOME at a pop-up space in Seoul that will be open in May. Great for South Korean fans who wish to recreate the campaign themselves, but for the rest of us, perhaps it’s best to simply keep our eyes peeled on Jennie’s IG Stories on the opening day for now.
The Gentle Monster JENTLE HOME collection will be available from 21 April online.
