On May 20, 2021, Levi’s celebrates the 148th birthday of the iconic 501 blue jean; and as part of their campaign, they cast the spotlight on a new generation of seven original voices who embody the 501 spirit of creativity, authenticity, self-expression and originality. The seven personalities include Naomi Osaka, Hailey Bieber, Emma Chamberlain, Barbie Ferreira, Jaden Smith, Marcus Rashford, and Shai Gilgeous-Alexander. Check out the campaign video:
The Levi’s 501 cut is a straight leg, button fly blue jean and has been embraced by everyone from factory workers to movie stars and Presidents. Notably, it was worn by Marlon Brando in 1953’s The Wild One; was the well-worn Summer of Love style during the late 1960s, to 1970s punk; and was the dark indigo, oversized look of NWA in the late ‘80s. It can be dressed up or down, fitted or oversized, it can be dark or faded, and even customised. It’s the grandfather of all blue jeans.
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Levi’s 501 jeans, priced from $99.90 to $169.90. available online at levi.com.sg and shopee.sg.
