The glorious mash-up between two esteemed fashion houses, Gucci and Balenciaga, has been making headlines since it was first unveiled at the Gucci Aria show. ‘The Hacker Project’, as it’s called, sees familiar silhouettes and design codes from the brands merging to create new signature pieces. This co-branded collaboration between Balenciaga’s creative director Demna Gvasalia and Gucci’s Alessandro Michele will be available here at both Gucci and Balenciaga stores, from 15 November.
Confused? Don’t be. It sure feels that way when we’re looking at the ready-to-wear pieces and accessories from the collection though — for instance, Balenciaga’s famous City and Hourglass bags are given a Gucci-fied revamp, with the Flora and GG pattern featured extensively across their recognisable silhouettes. Likewise, Gucci’s bag styles of the Jackie 1961, GG Marmont, and Dionysus see Balenciaga’s diagonal logo in sleek black or white styles, both on GG supreme and leather.
Again, Balenciaga returns the favour with more looks that play on the GG monogram, now with double-B logos and their iconic stripes instead. A bold “This is not a Gucci bag” graffiti tag can be found on Balenciaga’s “BB” tote bags as well. As you can tell, the creativity is never-ending in this meeting of greats, and the “strong reciprocal affinity between the creative directors” is clear throughout.
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Other than the bags, we’re most taken by the buzz-worthy shoes as well. Balenciaga’s “dad shoe” Triple S sneakers combine moulds from running, basketball, and track shoes, for a stacked silhouette that’s now printed with Gucci’s monogram. Feminine stiletto heels and booties feature logos from the two brands, on either printed canvas or leather with gold-toned hardware.
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The Hacker Project, available at Balenciaga Paragon outlet and The Shoppes at Marina Bay Sands, and Gucci The Shoppes at Marina Bay Sands.
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