The Gucci Pineapple Collection is a new season of diverse and colourful men’s ready-to-wear and accessories. A new motif, comprising a pineapple and roses is seen across the pieces and give them a light-hearted feel. The pineapple design, in particular, recalls coats of arms associated with noble families, while the fruit itself is known to represent luxury, hospitality and celebration, making this design all the more special.
The campaign is directed by Alessandro Michele (of course), and photographed by Tyler Mitchell. It showcases the usual whimsical characters the brand is now known for (geezers included), and is full of all sorts of vintage and retro vibes. Check it out.
You can find the collection in Gucci stores worldwide, and online at Gucci.com.
[click on the images to enlarge.]
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