Levi’s® Fresh Is A Sustainable, Pastel-Hued Collection Inspired By Fresh Produce

It doesn’t get fresher than this. The new Levi’s® Fresh collection gives us a glimpse of just how fun denim can get, with jackets, jeans, and sweats decked out in glorious colour, inspired by fresh produce. More than that, expect a modern twist — the spectrum of pastel hues you see here are achieved using natural dyes derived from natural sources such as plants and botanicals. Fresh ‘fits that are refreshingly sustainable? You don’t say.

What’s interesting to note is that this fresh produce-inspired collection is pulled from Levi’s®’s 70s archives, though now with new dyeing methods that enable the pieces to be made more sustainably. The peach, lavender, pink and yellow tones come from one of three sources: plants such as madder root extract and natural indigo; agricultural by-products, like food waste; and minerals including clays, carbonates, and natural oxides.

In fact, all dyes in the collection feature a minimum of 50 percent plant or mineral content. An innovative dye process then ensures crisp and fast colour, ensuring vibrant or icy shades rather than the more earth-toned palette natural-based dyes usually give off.

To further their sustainable approach, the Levi’s® Fresh line also uses multiple water-saving dye techniques, such as reverse osmosis to recycle water at fabric mills, or ensuring the use of recycled water and energy-efficient equipment.

The result’s a delightfully youthful series of garments for all ages, featuring the 551Z Straight Crop jean and a Type II Trucker in all four signature colours; 501® Original jeans and shorts are available too.

You’re free to wear them in head-to-toe monochrome, or pair them with other items in the collection, consisting of Red Tab Vintage Tees, a denim overall dress, sweatshirt and sweatshorts, and even cotton twill bucket hats.

For a little extra detail, look out for special tabs that feature various fruits and vegetables, a take on the carrot tabs introduced in the original 1970s series.