As a brand brimming with off-kilter creativity, MARNI is well-loved by artists and creative types who vibe with their experimental approach to materials and colours, as well as prints that seem to jump off the page — or garment. And that’s exactly what they bring to the table when it comes to UNIQLO’s latest designer collaboration.
Launching 24 June is the UNIQLO and MARNI collection, the global apparel retailer’s first collaboration with the Italian luxury fashion brand, and one that playfully carries the spirit of MARNI’s distinctive style throughout summery dresses, balloon skirts, along with loose shirts and pants that feature an offbeat checkered print.
“Throughout the whole process we have always championed UNIQLO’s ethos and the integrity that lies behind the brand’s vision, giving our interpretation of UNIQLO’s LifeWear through a slightly out-of-the- box proposition that combines impeccably crafted clothes with MARNI’s offbeat and life-embracing spirit. I really hope that wearers feel good; that they feel themselves; that they feel free,” said Francesco Risso, Creative Director at MARNI of the collection.
And while the campaign images give off peak cottagecore vibes, we feel that the prints are versatile enough for a whole bunch of contexts, especially if you’re into fun prints and relaxed silhouettes. UNIQLO’s everyday staple items almost function as a blank canvas for MARNI’s eye-catching expressions, with warm graphic prints that play on proportions, plenty of colour blocking and stripes, and patterns of gingham, plaid and florals that have a hand-painted quality, appearing on long dresses, relaxed pants, and loose-fitted shirts. Weekend attire, definitely sorted.
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Some of these pleated designs deserve mention too, particularly a Balloon Skirt with diagonal pleating, which gives the piece a voluminous feel; or a sleeveless high-neck blouse, where the pleats give the garment more visual interest and create ease of movement too. The series of outerwear pieces includes a tailored jacket and pants, sure, but look out for unexpected wear such as a cocoon-like BLOCKTECH coat and a parka so lightweight you can fold it up to stow away in your bag after a hike or bike ride — truly, clothes for the city, countryside, and everything in between.
Full collection available from 25 June at the Orchard Central Global Flagship Store, ION Orchard, VivoCity, and online at uniqlo.com. Selected items available at all stores.
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