You know her from her striking self-portraits and her bold, vibrant art that illustrates female empowerment and independence — Frida Kahlo was truly an iconic artist ahead of her time. In honour of the famous Mexican painter, PUMA has teamed up with the Frida Kahlo Corporation and OEG Latino to launch the PUMA x FRIDA KAHLO collection, which aims to channel her style and purpose through technical designs and powerful mantras.
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The collection comes as part of the all-new Female Artist Series by PUMA, an initiative that celebrates equality and empowers the voices of female artists. Frida Kahlo was selected for the kick-off as she was known for constantly challenging the norms and channelling her personal struggles into art and self-confidence. Spirited and bold, Frida serves as an inspiration for the women of today to push beyond the boundaries of an often gender-biased society.
Here’s a closer look at the key pieces from the PUMA x FRIDA KAHLO running and training collection.
1. Run XX NITRO FRIDA KAHLO, $199
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In an effort to make running shoes less generic, PUMA has created their first-ever running shoe that’s built to a woman’s foot. It features a bold Frida Kahlo-inspired floral printed RUNGUIDE support rail to promote proper alignment and increased stability for longer distances, alongside a tailored fit that consists of a female-specific narrower heel, sculpted arch, and lower instep. The Run XX NITRO Frida Kahlo also incorporates a NITRO foam midsole for the perfect balance of durable and lightweight cushioning.
2. PUMA X FRIDA KAHLO Crop Top Bra, $109
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Made with premium ellaVATE fabric, the PUMA X FRIDA KAHLO Crop Top Bra is supportive and quick-drying with moisture-wicking technology that will keep you dry and comfortable during workouts. The front showcases floral graphics climbing the sides and contrast stitching accents while the open back features woven crisscross elastic that is reminiscent of traditional Mexican dresses.
3. PUMA X FRIDA KAHLO Reversible Jacket, $209
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Inspired by The Two Fridas, an emotionally-charged portrait that illustrates the artist’s two differing personalities, the PUMA X FRIDA KAHLO Reversible Jacket features a solid colour design on one side with a subtle flower crown on the hood and a bold and allover floral graphic on the other side. It is also made using dryCELL material which helps to draw moisture away from the skin to keep you dry and comfortable.
4. PUMA X FRIDA KAHLO 7/8 Tight, $179
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Looking for an artistic yet fashion-forward pair of leggings? The PUMA x FRIDA KAHLO 7/8 Tight acts as a true work of art that features floral prints, inspired by Frida’s beautiful blooms, a lace-up elastic waistband detail, and contrast stitching that pays homage to her eclectic personal style. The tight also has a waistband pocket for secure storage of your phone while you workout and uses ellaVATE quick-drying fabric for support and opaque coverage.
The PUMA x FRIDA KAHLO collection is available from $99 to $209 online at PUMA.com, and in-stores at PUMA stores (in Bugis+, ION, Jewel, VivoCity), and MissFit. For more information on the collection, click HERE.
All images courtesy of PUMA.
