shu uemura x peko limited edition collection dropping 1st June 2023

shu uemura teams up with Peko Chan, the official mascot for Japanese confectionery company, Fujiya. Peko was born in 1950 as a promotional character of Fujiya cake shops, and she remains 6 years old forever. Peko is also really famous; if you’ve visited the sweets and chocolates aisle at Takashimaya, Don Don Donki or Isetan, you’ll recognise her in a heartbeat. She’s that super cute mascot plastered on Milky candy, with her chubby cheeks, big smile on her face, all while constantly licking her lips. Peko is now so much more than a candy girl, she’s got her own merchandise, a BE@RBRICK, and now, a beauty collection with Japanese brand, shu uemura.

For this collaboration, Peko is re-imagined in a futuristic form (hence she’s all silver), with her likeness slapped on shu uemura’s famous cleansing oil, face brush, lipsticks and eyeshadow palettes. It’s easy to fall in love with everything not just because it’s all so cute, but also because the makeup colours are fun to play with, and actually very wearable. Here are some eye inspirations from the brand:

[Click on the images to enlarge]

Lipsticks include shu uemura’s rouge unlimited kinu satin in the shades peach taffy (a soft peachy beige), and watermelon gum (a fresh pink red); and rouge unlimited kinu cream in orange gumballs (a muted candied orange with a milk candy scent), cinnamon whip (a burnt warm brown also scented with milk candy), and nectarine drops (a muted red orange). Everything sounds, smells and looks delicious.

There are also face colours in M milky caramel and P strawberry parfait, the brand’s iconic ultime8∞ sublime beauty cleansing oil, the best-selling hard formula brow pencil in the shade seal brown 02, and the petal 55 foundation brush.