Let’s be real, we can’t be the only ones that hate drying our hair, what with the general wasted time, tired arms, and unfortunate frizzy results. It seems like we’ve hit a new era of fuss-free hair tools though, with the launch of the Dyson Airstrait™ hair straightener, the technology brand’s next-level beauty tool. It’s set to launch in Singapore from 29 February 2024.
Their first hair care launch since the Corrale in 2020, this nifty innovation does away with the conventional hot plates usually found in similar styling tools, and instead relies on a powerful focused airflow technology for wet-to-dry straightening. The difference is a more efficient drying process without using high heat, up to 60% less damage to hair in fact, so we can enjoy healthy and shiny hair — much like brand ambassador Jisoo.
The most exciting part of the Dyson Airstrait™ is, of course, how we can now dry and straighten hair at the same time, which shortens the usually time-consuming styling process into a single step; according to Dyson’s tests, you’re looking at cutting time spent by 25%. This feat is achieved without hot plates, done by directing a precisely-angled high-pressure blade of air in a downward force to straighten hair as it dries.
You’ll also see a smooth and shiny finish, due to the directional airflow helping align hair strands so there’s less reliance on extreme heat, while using lower temperatures while going from wet to dry hair also means its internal structure is protected, and thus, will reflect light to look sleeker.
Further technology, especially with a particular Root Drying function, relies on diffusers that ensure heated air is directed away from the user while styling, so the straightener can move closer to one’s hair roots; this ensures that they are moisture-free in order to maintain a healthy scalp.
And if you’re wondering, the Dyson Airstrait™ straightener is powered by the small and lightweight Hyperdymium™ motor that’s been specifically-engineered for Dyson’s Hair Care technologies, alongside intelligent heat control that accompanies the rest of their hair tools as well.
We’ve yet to try it, but the demos and lifestyle images indicate that both natural straight hair and bouncy J-Curls are possible. across a diverse range of hair types as well.
The Dyson Airstrait™ straightener, $799, will be available from 29 February 2024 at Dyson stores and online. Sign up here to be the first to know when it launches.
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