We recently saw the rise of the “soft girl” aesthetic, a micro-trend defined by femininity and pastel tones, so maybe it’s time to herald the era of the soft bag, something that LOEWE innately understands. Their latest style, the Flamenco Purse, is exactly the kind of supple, cushy silhouette we love, oh-so-dreamy, but contemporary and effortless as well, with its gathered top paired with a leather-woven donut chain.
The Flamenco Purse features prominently in the following Spring Summer 2024 campaign images, photographed by David Sims, and featuring LOEWE Global Brand Ambassadors Taylor Russell and Yang Mi, as well as the newest Brand Ambassador, Lim Ji-Yeon.
Those familiar with the brand will no doubt recognise this popular style across the years, from its first launch in the 1980s, to its redesign by creative director Jonathan Anderson in 2015, characterised by that ‘Flamenco skirt’ ruched effect that happens when the bag’s coiled knots are pulled to cinch it shut.
2024’s Flamenco Purse reimagines that gathered design with two buttery leather panels that are seamlessly brought together without any raw edges, carefully created by LOEWE artisans for a sensual vibe that hugs the body when worn.
Its donut chain strap is also threaded by hand, created with tonal tubular leather and finished with a jewel-like Pebble, while an additional tubular leather strap is adjustable using the coiled Flamenco knots.
This latest silhouette is seen in two sizes (with a mini!) and can be carried as a clutch, shoulder bag, or worn crossbody. Both the SS24 Flamenco Purse and the Flamenco Purse Mini are available in four stunning colours — Black, Dark Burgundy, Sahara, and an Emerald Green.
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The LOEWE Flamenco Purse ($5,100) and Flamenco Purse Mini ($4,150), are available from 22 February, at LOEWE stores and on loewe.com.
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