Hold up, didn’t we just talk about the GENTLE JELLY collection? Yes, you’re not wrong, though a little thing like the launch of their entire Spring / Summer 2024 catalogue isn’t about to stop Korean eyewear brand Gentle Monster from coming up with newer collections and collaborations. Case in point: this upcoming series with Maison Margiela.
Following the success of last year’s epic collaboration, they’re teaming up again for a second minimalist drop, this time with new sculptural temple-less designs and leather-wrapped frames, for a total of 17 designs that reflect the cool-girl chic of the two brands, complete with the signature four white stitches.
The range of 10 sunglasses and 7 spectacle designs will be launching on 7 March 2024 at both the Gentle Monster ION Orchard and Marina Bay Sands stores in Singapore.
Along with this new chapter is, of course, a new concept, realised by photographer Jordan Hemingway in a series of campaign images that imagine the eyewear within a hyper-realistic, dream-like setting. As experimental as ever, we’re meant to have entered the same time-transcendent universe as the one that inspired Maison Margiela’s Co-Ed Spring-Summer 2024 Collection.
This imagery is then brought to life via five activation spaces worldwide, where we get to see the futuristic setting, functioning robot included, in various pop-up spaces in Seoul, Shanghai, Beijing, New York and Tokyo.
As for the styles themselves, the more statement frames are the aforementioned temple-less ones, that seem to be moulded to your face when worn, and paired with metallic accents; sleek leather-framed editions arrive in black, ivory, khaki, and blue in wrap-around, square, and round styles; while acetate frames come in colourways of black, white, grey, cream, transparent, and tortoiseshell.
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The Gentle Monster x Maison Margiela collection will be available at Gentle Monster ION Orchard and Marina Bay Sands from 7 March 2024.
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