New hair, new tee, and now we’ve got new kicks too. California-based footwear brand UGG® starts off the Spring/Summer 2024 on the right foot, by naming Hanni, of popular k-pop girl group NewJeans, as their new global brand ambassador of 2024.
This major collaboration comes after several hints earlier in the week, with billboards sprouting up across Los Angeles and New York City featuring the idol, though they’re finally making it official with today’s announcement.
We’d say, it’s certainly a step in the right direction for their new series of fresh clogs and slides to appeal to a youthful demographic, seeing how the bubbly k-pop star’s only 19 years of age.
“UGG® is a brand that I have grown up with and that exists very fondly in a lot of my younger memories, so to have been given the opportunity to work with them, let alone become their Global Ambassador is such a surreal moment for me. I am not only so, so grateful and thankful, but I’m also ecstatic and looking forward to sharing my love for UGG with you as well!!” shares Hanni.
A look at the campaign imagery and video reveal a whole lot of fun too. The key video, in particular, is a new take on the typical “To-Do List”, where UGG® and Hanni explore the adventures of a “To-Play list” instead; she’s seen taking on eccentric tasks while discovering the wonders of the city, which feels authentic to Hanni’s naturally playful personality as well.
Then, and still keeping to the joyful yet rebellious theme, there’s also a series of Spring/Summer 2024 global campaign images that features Hanni donning the new GoldenGlow sandals, and both the Venture Daze mule and slide.
the goldenglow
Made for warmer months, and who’re we kidding, our tropical climate, this UGG® line-up sees very fashion-forward platform sandals in both neutral and poppin’ shades that you’ll want to take everywhere. The versatile GoldenGlow sandal takes after the brand’s Classic Boot with its chunky yet laidback California aesthetic, in new springtime styles that embrace the spirit of self-expression. As a part of the larger Golden Collection, the shoe also features a crafted, fine-tuned fit, and is made with responsible materials such as sugarcane EVA outsoles.
the Venture Daze
For those who can’t get enough of the iconic UGG® Tasman slipper, even in Summer, you’ll love the way the brand has re-interpreted its design. That same slip-on comfort is seen across two sporty hybrid styles, the Venture Daze Mule and the Venture Daze Slide, which combine suede uppers with a new tire tread outsole. They are also crafted with responsible materials such as sugarcane EVA and Leather Working Group suede, with guaranteed softness and comfort every time you take a step.
The UGG® Venture Daze styles, seen on Hanni in the global Spring/Summer 2024 campaign, will be available exclusively at Zalora.com (Singapore, Malaysia, Philippines) today, and in-stores at the Takashimaya Ladies’ Shoe Department, TANGS Orchard, Avenue JEM, Avenue IMM from 15 March 2024. The UGG® GoldenGlow will retail online and in-stores from 1 April onwards.
Follow @UGG_SEA for a chance to win a pair of shoes from the Venture Daze or GoldenGlow collection for you and your best friend!
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