Luxury fashion brand Balenciaga has launched their first-ever application developed for the recently released Apple Vision Pro.
Available for download on the device, the new Balenciaga app lets you experience the Balenciaga Spring 25 show, that was earlier staged in Shanghai on 30 May, in an entirely unique way featuring exclusive drone views and stereoscopic footage.
The experience is further supported with an interactive lookbook feature and access to past collection content, which can be explored in another dimension, offering you an opportunity to see Balenciaga creations in a virtual space that showcases the details and artistry of the brand’s physical garments.
Since Creative Director Demna’s appointment to the brand in 2015, Balenciaga has embraced a variety of digital initiatives that show its commitment to experimentation and innovation, and working within spaces where fashion and cutting-edge technology overlap or inform one another.
With this app, developed in collaboration with Atomic Digital Design, Balenciage is looking to continue exploring opportunities with its technology through future content updates and new features to provide you with creative ways of engaging with the brand.
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