CHANEL adds 12 new matte and luminous lipstick shades to its 31 LE ROUGE collection

Since unveiling a palette of 12 lipstick shades with a satin finish in 2023, CHANEL has now added 12 new matte and luminous shades to its 31 LE ROUGE collection.

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The new shades were directly inspired by a unique and exceptional colour heritage ranging from Mademoiselle Gabrielle Chanel’s apartment to her couture ateliers.

For this new additions, the signature 31 LE ROUGE bullet has been crafted with an elegant woven fabric motif on which the letters of CHANEL have been embossed.

Here’s a look at the 12 new shades.

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ROUGE RENCONTRE (A deep bluish red), S$230

ROUGE TALISMAN (A medium orange brown), S$230

ROUGE TWEED (A red brown), S$230

ROUGE NOBLE (A cherry red), S$230

ROUGE N°5 (A red orange), S$230

ROUGE MYSTIQUE (A “rose noir”), S$230

ROUGE LION (A luminous orange red), S$230

ROUGE JERSEY (An orange beige), S$230

ROUGE INTIMISTE (A pink beige), S$230

ROUGE COUTURIÈRE (A soft orangewood), S$230

ROUGE CAMÉLIA (A metallized red), S$230

ROUGE ACCESSOIRE (A bluish pink), S$230

Complete with a hydrating and comfortable formula, each lipstick in the 31 LE ROUGE collection has been enriched with oil from the gardenia, a white flower cultivated by CHANEL, that helps to keep lips plumper, smoother and firmer.

The new 31 LE ROUGE matte lipstick is priced at S$230 each. 

The 31 LE ROUGE matte lipsticks are available now on the CHANEL official fragrance & beauty ONLINE store, and at CHANEL Fragrance and Beauty boutiques.

It will be available at the Takashimaya counter from 6 September.