Since going viral after it was spotted on mega star Taylor Swift’s shoulder, AUPEN has given their IT bag, the Nirvana, a summer makeover, turning it into yet another statement-making piece; this time in a crochet reiteration.
Above: The Aupen Nirvana Crochet, USD $340.
(photo courtesy aupen)
If you didn’t already know, AUPEN first catapulted to the international spotlight when fans spotted the Nirvana Noir bag clasped in the fingers of Taylor Swift, Selena Gomez, Lucy Hale, Haley Bieber, and even Emily Blunt.
ABOVE: Taylor Swift CARRYING THE AUPEN NIRVANA IN BLACK and Selena gomez with the aupen NIRVANA in blush.
Above: Lucy Hale and Emily Blunt carrying the Aupen NIRVANA in black.
Above: Hailey Bieber with the AUPEN PURPOSE NOIR (USD $180).
Following their shot to fame, AUPEN has partnered with LVMH Meitiers d’Art, an initiative under LVMH that supports artisan and French manufacturing facilities, to get access to the best-in-class French luxury manufacturers to elevate and expand production while staying true to its DNA.
AUPEN has also begun development with Tanneries Roux, the oldest French tannery, and metal hardware producer Jade Group, which means we can now get an Aupen that’s made with the same quality of materials and craftsmanship as Hermès, Louis Vuitton and Chanel — all brands these manufacturers work with.
Furthermore, as part of the brand’s ethos, the calfskin leather used has been responsibly sourced and certified through the Leather Working Group, who ensures environmental and ethical standards are upheld.
Above: The Nirvana Crochet as seen on MEIYUE and FRANCESCA.
This season, AUPEN has launched a crochet version of their popular Nirvana bag using this season’s must-have material, the woven raffia. The Nirvana Crochet retains its structured but slouchy silhouette, and is paired with a braided strap in luxurious brown calfskin and complete with gold-toned hardware.
Above: The Aupen Nirvana Crochet, USD $340.
Adaptable for both work and play, the AUPEN Nirvana Crochet is THE ideal bag to have for not just fashion enthusiasts but working professionals as well with its ability to carry all your daily necessities from your smartphone, cards and keys, to your sunblock, sunglasses, and kindle.
The only qualm we have with the bag is its inability to fit a beach towel or a small water bottle but these are just minor inconveniences we are happy to work with when the bag makes us look cute!
Unlike real leather bags that often absorbs heat, the Nirvana Crochet reflects heat and is able to keep your items cool. In addition to being waterproof and sand proof (for those beach days), the bag is also oil and sweat resistant.
You don’t even have to worry if you get your Nirvana Crochet dirty as you can easily clean the bag with a wet wipe.
Above: close-up of the Aupen Nirvana Crochet.
We’ve spotted the Nirvana Crochet in the hands of friends and local influencers, and it’s only a matter of time before we see it on our favourite A-list celebrities around the globe.
Above: The Nirvana Crochet as seen on LIYANN and DIYANAH.
The Nirvana Crochet is priced at USD $340 and is available for purchase HERE.
Editor’s Note: At the time of writing this article, AUPEN made international headlines when Michael Kors mentioned the brand in a testimony during the ongoing trial between FTC, Tapestry, Inc. and Capri Holdings.
In addition to CHANEL and Burberry, AUPEN was subpoenaed to reveal its financial statements to all involved parties, and Kors stated that “None of these brands have the money to pay” the megastars—Taylor Swift and Beyoncé—who have worn AUPEN bags.
Similar to Goyard and Hermès, AUPEN does not pay celebrities for endorsement and promotion.
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