Japanese denim brand, EVISU has teamed up with their global ambassador, Wang Yibo for their new Fall-Winter 2024 collection. The campaign features the Chinese Actor and Professional Motorbike Rider showcasing EVISU’s denim pieces and separates across the main line — EVISU, as well as EVISU EVERGREEN, and EVISU KURO.
Above: wang yibo (centre), wearing a knit sweater ($569), denim jacket ($899) and jeans ($759) in evisu’s fw24 campaign.
For this collection, EVISU draws inspiration from classic and retro denim pieces, with elements such as tie-dye, intricate embroidery and optical illusion prints. With every piece, EVISU’s passion for denim and meticulous attention to detail is evident.
In the campaign video, Wang Yibo says, “retro is not the standard answer, avant-garde is not the only path”; alluding to a redefined version of streetwear that channels his rebellious spirit and unmatched energy.
Above: wang yibo (right), wearing this season’s new relax fit denim jacket ($819).
With the EVISU EVERGREEN collection, EVISU’s original Japanese elements are weaved with the pop culture of today; the iconic Kamon logo is seen as both embroidery and prints on fabric, and transformed into an edgy gradient effect on jackets such as the one above. The monogram Kamon and logo feature on this jacquard denim jacket that’s crafted from multicoloured yarn. It has a washed effect, and showcases a gradient of aqua blue splashed across, resulting in a nostalgic retro vibe.
Above: wang yibo wearing Denim jacket ($759) and jeans ($629).
EVISU’s classic denim jacket is also given a unique washed treatment, with a worn-in, vintage look. These printed-on graphics result in one-of-a-kind pieces, with no two pieces being the same.
Above: wang yibo wearing hoodie ($515), and tapestry jacket ($759).
There’s also a blanket coat (see picture above) that’s adorned with playful monogram prints. In a retro mint green palette, this is a fresh and energetic take on the traditional silhouette.
Above: wang yibo wearing reversible boxy denim jacket ($899), and acid wash baggy cargo jeans ($955).
Totem designs are also seen on a wool sweater and a reversible denim jacket. The print effect, fabric selections and artisanal craftsmanship result in standout pieces that will remain classic staples in the wardrobe.
Above: wang yibo wearing racing t-shirt ($325), bomber jacket ($859) and sweatpants ($339).
A new collection under EVISU KURO is unveiled as well, featuring pieces for the outdoors, ideal for urban explorers. This range adapts to various body types, and is both versatile and refined. These are great separates for everyday wear and perfect for mixing and matching.
Above: wang yibo wearing logo t-shirt ($149).
The Evisu Fall-Winter 2024 collection is available online at www.evisu.com and the following retail stores: ION Orchard, #B1-20 / IMM Building #01-119, 2 Jurong East Street 21 / Jewel Changi Airport, #01-261 / The Shoppes at Marina Bay Sands 2 Bayfront Ave, #B2-108A.
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